Broadband ISP Brillband Launch WiFi 7 Routers as Standard on UK Plans
Glasgow-based full fibre broadband ISP Brillband, which was acquired by AllPoints Fibre Networks (APFN) back in October 2024 (here) and sells packages to homes over the same wholesale platform, has today announced that “every new Brillband customer” will receive their next-generation Wi-Fi 7 router as standard. No price hikes needed.
A number of broadband providers have launched WiFi 7 capable routers over the past year, although only a very few have made them the standard choice (e.g. YouFibre). Brillband has today joined this club and they appear to be shipping Amazon’s latest dual-band eero 7 routers to new customers “at no extra cost” (packages start at £38 per month for 900Mbps on a 24-month term).
The base eero 7 model is a dual-band unit that features 2 x 2.5Gbps Ethernet ports, 1 x USB-C port and wireless speeds of up to 1.8Gbps via the 2.4GHz and 5GHz bands (it doesn’t do 6GHz). Unlike other providers, Brillband say they also guarantee no mid-contract price hikes for 24 months.
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Duncan Di Biase, CEO and Founder of Brillband, said:
“I founded Brillband to challenge the old way of doing broadband and give people a service that is fair and fast. Launching Wi-Fi 7 with eero 7 as standard for every customer ensures we stay true to our mission whilst delivering a significant upgrade to the service our customers receive.
Our aim is to future-proof our customers’ homes with our 900Mbps speeds delivered via the incredible Aquila network, combined with a WiFi standard that their devices will grow into plus network security without an extra cost.”
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.
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Why are there so many ISP’s including eero’s? Do Amazon pay these ISP’s or do the ISP’s get a massive discount? Just interested in why so many provide these.
Usually bulk discounts plus amazon gets that lovely data from them
And they’re still not provisioning on APFNs own network more than 3 months after they announced the completion of the merger of Fern’s networks. Think Broadband did an article on this back in August here:- https://www.thinkbroadband.com/news/allpoints-fibre-networks-the-fttp-network-built-but-hard-to-buy-access-to . The comment from from the CEO was no more than the twaddle you’d get from an evasive politician.
“Why are there so many ISP’s including eero’s? Do Amazon pay these ISP’s or do the ISP’s get a massive discount? Just interested in why so many provide these.”
At a rough guess, amazon offer some volume discounts. But the main reason is that the Eero network is very reliable, underpinned by class leading security (inc. regular updates) and is easy to extend by consumers – so less calls to ISP help desks.
Eero also has an additional subscription service that offers very good parental controls and content filtering – it’s likely that subscription revenue is also shared with ISPs.