
Mobile service provider easySim.global, which is part of the Stelios-linked easy® family (easyJet, easyCar etc.) and offers low cost travel data (mobile broadband) to use all around the world via eSIM, has this week informed customers that they’ve started offering Unlimited Data eSIMs.
Until now easySim.global has tended to only offer data capped eSIM plans, albeit at a time when many other such providers have already gravitated into the unlimited data area. “Our popular fixed data eSIM bundles aren’t going anywhere — they remain the perfect choice for travellers who know exactly how much data they need. But many of our customers have asked for another option when they’d rather not think about limits at all,” said the provider’s latest email to customers.
The change means that Unlimited Data eSIM bundles are now available across the USA, Türkiye, and most of Europe. But just like other travel eSIM providers, the term “unlimited data” should be taken with a pinch of salt, since there are often limitations attached.
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In the case of easySIM.global, the Fair Usage Policy (FUP) suggests that those taking out one of their “unlimited data” plans will get 3GB (GigaBytes) of “high-speed data per day, with continued access at reduced speeds thereafter“. Digging deeper we note that the latter statement means “speeds are reduced to between 512Kbps and 1Mbps until the next 24-hour cycle“. Now anybody who has used the modern internet at such speeds will know it can be a pretty painful affair.
The reality is that such limitations are fairly common with other eSIM providers too, although a few do manage to get around them by offering locally sourced eSIMs from the markets they cover. We also have to credit the fact that easySIM.global do make these caveats easy to undercover, which is sadly not the case with all eSIM providers, where you’ll sometimes need to become the equivalent of a police detective to uncover such details.
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Unlimited data that is limited to 3GB a day? How is this allowed to be advertised as such? I don’t understand why we are so strict on adverts their claims for everything but not for mobile phone providers.
They don’t cut you off though, so it’s essentially unlimited data but with only the first 3GB being at full speed.
I don’t like the advertising either but the ASA caved in to the industry years ago. To me ‘unlimited’ means no limits in terms of amount of data, speed or any other restrictions. It should really be advertised as a 3GB SIM with backup allowance.
The ASA does have a requirement for any unlimited speed restrictions to be “modest”, so there’s often some debate around that. But the important thing to remember if that they’re rarely a proactive organisation, so if you want them to consider something you do have to put in a complaint.
I think there is justification for the ASA taking a broad look at some travel eSIM providers over this, as quite a few impose restrictions without clearly signposting what those are to their customers. But they can only take action against UK based organisations and only if you complain.
Anyone know what is the purpose of this offer? There are way better offers on the market both from MNO and MVNO operators.