ASDA Mobile UK Refreshes Some Pay Monthly SIM Only Plans
The mobile operator division of supermarket chain ASDA, which is powered by a virtual network operator (MVNO) agreement with Vodafone, has just today refreshed four of their Pay Monthly SIM-Only mobile plans (both in 12-month and 24-month minimum terms). At the same time they’ve also remove four of their older plans.
In short, ASDA Mobile’s 5GB (£4.50), 10GB (£6), 25GB (£8), and 100GB (£10) plans – across both 12-month and 24-month contracts at the same price – all expired yesterday (most of these were no longer being sold to new customers via the normal website).
At the same time ASDA Mobile has added a 10GB tiered bundle for £5.95, then 50GB for £7.95, 80GB for £9.50 and 100GB for £12 – across both 12 and 24-month minimum terms. At the time of writing, we can’t see all the new plan details for these because they haven’t gone live yet, but we’ll update that later.
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Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.
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If Asda mobile had branches in all big stores then it might’ve been as successful as Tesco mobile, plus the MVNO partner switch from EE to Vodafone a few years back was also a negative move. Sainsbury’s mobile existed years ago and ALDI mobile in Australia.