County Broadband ISP Customers Set for UK Migration to Truespeed

Customers of alternative rural full fibre broadband ISP County Broadband are to be migrated to the Truespeed brand over the next few months. The move follows last year’s merger of the two altnets (here), which at the time created a single operator covering 177,000 premises (RFS) and 40,000 customers. Since then Truespeed has also merged with Freedom Fibre (here), but that’s another story.

In case anybody has forgotten, the County Broadband side of the merged network had previously built their Fibre-to-the-Premises (FTTP) infrastructure across rural parts of Cambridgeshire, Essex, Norfolk and Suffolk in England (c.250 villages). But until now it wasn’t clear precisely what would happen to CB’s base of retail customers post-merger, although they did initially pledge to continue trading under their own names for the “immediate future“.

Since then, new customers joining County Broadband in East Anglia have benefitted from a few improvements, such as a new WiFi 6 router, as well as further investment into their network and customer service quality. But Truespeed (officially known as the ‘Freedom Truespeed Group‘) has now decided to move on from County Broadband’s brand.

ISPreview understands that County Broadband customers will, over the next few months (June to August 2026), be gradually migrated to Truespeed’s systems, resulting in a combined customer base of over 43,000 Truespeed customers in the South West and East, operating under a single brand (this figure excludes Freedom Fibre’s base, which is split across multiple ISPs via a wholesale-only network).

The information indicates that the services, pricing, contract terms, and service conditions of these customers will remain unchanged, and customers need not take any action during this migration. But customers of CB can still expect the branding/logos on their invoices and account pages to change to Truespeed, starting on the next billing cycle after their migration date. Customers will be emailed once the migration has completed to confirm they’re now on Truespeed and provide additional details.

Otherwise, it doesn’t appear as if existing CB customers need to do anything and their service should not be interrupted during the change.