FTTH Council Europe Renames Itself to Fibre Council Europe
The FTTH Council Europe, which has traditionally represented full fibre (FTTP/H/B) broadband network operators and related suppliers across the UK and Europe, has today announced that they’ve rebranded themselves to the ‘Fibre Council Europe’ in order reflect the organisation’s expanded role.
The rebranding is said to reflect an “evolution rather than a revolution“. The Council’s values remain unchanged, but its mission has expanded to move beyond fibre to the home to the full fibre ecosystem, “encompassing fixed connectivity, the fibre infrastructure that powers mobile networks, data centres, and the digital services on which citizens, businesses and public institutions depend on“.
The rebrand is being accompanied by a new visual identity and the tagline “Powering Europe’s digital future“, expressing the Council’s ambition to ensure that world-class fibre infrastructure reaches everyone in Europe. But some may view this as being a dilution of the group’s focus.
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Stefano Fogli, President of Fibre Council Europe, said:
“Our new name recognises what our members have known for years: fibre is the essential infrastructure of the present and the future-proof foundation of what comes next, with the potential to evolve to ever-higher speeds. As Fibre Council Europe, we will continue to bring together the entire fibre community to accelerate deployment, drive take-up and ensure Europe’s digital competitiveness. Our mission expands, and our name now matches its full scope.”
The transition to the new brand will be “phased over the coming weeks” and, as part of the rebranding, the Council’s annual flagship Conference will be renamed Fibre Horizons (next due to take place between 17-18th March at Allianz MiCo, Milan) to reflect both the expanded scope of the event’s content and the wider network of people it will bring together.
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.
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