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Pine Media extends FTTP broadband to 40,000 premises in South Yorkshire

Wednesday, Sep 23rd, 2026 (12:01 am) - Score 280
Pine Media engineer in Sheffield

Alternative network builder and UK ISP Pine Media, which has been steadily deploying their own gigabit speed Fibre-to-the-Premises (FTTP) broadband infrastructure across parts of Sheffield and South Yorkshire (England) for quite a few years now, has just revealed that they’ve now covered 40,000 premises.

The milestone, which is a notable increase from the 36,700 premises they reported roughly five months ago, represents one of the network provider’s largest single jumps in full fibre coverage to date and puts them much closer to achieving their long-held target of 50,000 premises.

NOTE: The company’s most recent accounts to the end of March 2025 revealed that they had net assets of £659,494 (up from £401,808 in 2024) and an average number of monthly employees for the year of 10 (down from 12 in 2024). Pine Media might be slower to build, but their more organic and gradual deployment seems to be serving them well.

“Most ISPs sell a service on someone else’s network. We own ours. We build it, run it and support the customers on it, with no wholesale layer and no subcontracted engineers,” said William Dear, CEO of Pine Media. The provider’s fleet of engineering vehicles has also recently gone fully electric.

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The news comes after last year’s key development, which saw the provider deploy a major new high fibre count spine route across Sheffield, which enabled their network expansion into Broomhill, Crookes and beyond. On the flip side, Pine Media announced earlier this year that they were finally retiring their old Fixed Wireless Access (FWA) network, albeit mainly because the vast majority had already been moved to FTTP.

Customers of the service currently pay from £19.80 per month for symmetric speeds of 100Mbps on a 24-month term, which rises to just £30.60pm for their top 2Gbps tier. All packages include free installation and an Amazon eero router (usually eero 6+ or eero 7). But their fastest speeds of 2Gbps aren’t yet available across their entire network patch.

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Mark-Jackson
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and .
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