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Virgin Media O2 and Daisy Group Launch New Merged B2B Company O2 Daisy

Monday, Aug 4th, 2025 (8:39 am) - Score 5,880
O2-Daisy

The business division of UK broadband and mobile giant Virgin Media and O2 – VMO2 Business – have this morning announced that their recent merger with the Daisy Group has today resulted in the launch of a new B2B telecoms company called O2 Daisy (not to be confused with O2’s anti-scam AI chatbot of the same name).

The new company, which will have annual pro forma revenues of around £1.4bn (Daisy Group holds a 30% stake in the business and VMO2 holds the other 70%), is said to be the UK’s “second largest small and medium-sized business solutions provider” – targeted at serving businesses from Small Office Home Office (SOHO) to Large Enterprise and Public Sector organisations.

NOTE: VMO2’s fixed and mobile wholesale operations, which include smart metering and connectivity to MVNO customers, remain fully owned within VMO2.

O2 Daisy claims it will “redefine the communications and IT experience for customers and support British businesses of all sizes“, while also offering a “complete set” of digital-first connectivity solutions and managed service solutions under one roof (e.g. data and WiFi solutions, workplace tools, 5G Private Networks, cloud-based services, cybersecurity, Teams Phone Mobile, and O2 Motion movement insights etc.).

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Now operating as one team, the business also has bases across the country – including hubs in Nelson, Sheffield, Manchester, London, Reading, Bournemouth and beyond. The company will be led by Matthew Riley as Chairman and Jo Bertram as CEO.

Jo Bertram, CEO of O2 Daisy, said:

“Today we start on our mission to shake up the market and provide the technology needed to make every business better. With the launch of our new standalone company, we’re putting our focus on what really matters – helping businesses of all sizes connect and grow. By bringing together two experienced teams and supercharging them with scaled networks, agile systems and comprehensive products, we’re ready to deliver exceptional outcomes for our customers.”

The launch means that, from today, customers should be able to access the best products and services from both organisations, underpinned by Virgin Media and O2’s connectivity solutions and Daisy’s “personalised support“. But the official O2 Daisy website is currently somewhat of a blank slate and the operator intends to continue serving customers under their existing brands “during the integration phase“.

Further brand and operational updates expected in the “coming months“, with additional products also being expected to launch over that same sort of timeframe.

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Mark-Jackson
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and .
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Comments
5 Responses

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  1. Avatar photo Far2329Light says:

    An interesting development which should help move the business going forward.

    However, why is it only “O2 Daisy” in this new brand launch? Why no reference to Virgin Media?

    1. Avatar photo Anon says:

      Hint hint

  2. Avatar photo Lee says:

    As above, the o2 only branding seems an odd choice, they were never exactly huge in the fixed like B2B domain. The VMB offering is much more in depth both as a product and geographically.

    1. Avatar photo Jay says:

      Possibly dont want to pay licencing to Mr Branson

    2. Avatar photo yeehaa says:

      It wouldn’t surprise me when the Virgin licensing deal is up for renewal, Liberty Global and Telefonica decide to ditch it and rebrand the business as O2, or perhaps rebrand the entire business with a new name.

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