ISP Sky Broadband and Sky TV Confirm Annual UK Price Hikes for 2026
Customers of Sky UK’s (Sky Broadband, Comcast etc.) internet, phone and TV products are being informed about the provider’s latest round of annual price hikes, which will once again be introduced from 1st April 2026. For example, broadband customers will face a flat hike of £3 to their monthly bills, which is the same as or lower than most of their largest rivals.
As for Sky’s Pay TV services, Cinema will be subject to a £1 increase per month when taken with a TV product, and Triple Play packages will see a £3 increase per month (as per the Broadband price rise). The move is different from last year, when Sky imposed a percentage based average annual price increase of 6.2% (Ofcom banned that approach), which at least had the benefit of being able to scale across lower cost and more expensive packages.
By comparison, a fixed price increase like the new one for 2026 tends to hit those on cheaper packages the hardest. The good news, if you can call it that, is Sky will give their broadband and talk (phone) customers who are unwilling to accept this hike some 31 days from the point of being notified to terminate their contract early without penalty (not applicable to their TV customers, unless bundled with broadband).
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Consumer who are hit by mid-contract hikes like this could alternatively try haggling for a lower price when the notification drops (Retentions – Tips for Cutting Your Broadband Bill), which Sky does usually entertain. Meanwhile, those on benefits (Universal Credit etc.) also have the option of taking a cheaper Social Tariff – see our Quick Guide to UK Social Tariffs (Sky have these too and they’re not impacted by today’s hike).
However, it’s worth remembering that broadband, phone and TV providers are NOT immune to cost increases. Providers, much like consumers, are also suffering under the burden of rising supplier (e.g. wholesale) and lease costs, high inflation, high energy prices, the cost of adding all sorts of new services (e.g. FTTP) and catering for new regulations etc.
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.
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I voted with my feet and moved to a cheaper supplier with no silly mid contract rises when this last happened to me. No regrets
“However, it’s worth remembering that broadband, phone and TV providers are NOT immune to cost increases. ”
My problem with this argument is that they then do 24 month contracts, even for those re-contracting when you can’t argue about setup costs.
Consumer who are hit by mid-contract hikes like this could alternatively try haggling for a lower price.
What they should do is when the contract ends, drop them like a stone.
But people won’t. I understand prices go up, energy and other costs have increased, but it is getting ridicules now and sadly people will still pay these high costs and don’t look for somewhere cheaper.
Sky have a lot of people over a barrel when it comes to TV because of sport, need to stop, the government needs to step in and people should have more choice where to watch that silly game with men or women running around a field kicking a bal.