UK ISP TalkTalk Business Follows Consumer Division by Refreshing its Brand

Business broadband and Ethernet provider TalkTalk Business (TTB), which was demerged from the wider TalkTalk Group in 2023, has now followed the re-branding of the group’s wholesale (PXC) consumer division by today unveiling a “bold new brand identity and website” of its own.

The rebranding is said to “reflect the Salford-headquartered company’s shift from a traditional connectivity provider into a more agile and comprehensive technology partner“. While connectivity remains central to its proposition, TTB is also expanding its capability to support customers with both managed and unmanaged services, providing greater flexibility as organisations’ needs evolve.

The move follows other changes that have taken place at TTB over the past couple of years, such as the adoption of a new operating model, investment in a modern CRM platform, and the appointment of a strengthened leadership team. The company now claims to have “firmly established itself as a standalone, independent entity,” despite still carrying a familiar name.

Ruth Kennedy, CEO at TTB, said:

“Our demerger gave us the opportunity to step back and reimagine what we wanted to stand for in the market. While connectivity remains critical, we’re increasingly helping enterprises navigate more complex challenges across cloud, cyber, voice and collaboration.

This new brand identity aligns how we present ourselves externally with how we already work alongside our clients: as a flexible, trusted partner with the experience, people and platforms to help them thrive.”