Over 2 Million of iD Mobile’s UK Customers Now Use the Service’s App

Low-cost mobile operator iD Mobile (Currys), which harnesses VodafoneThree’s (Three UK) national 4G and 5G network via a virtual operator (mvno) partnership, has today revealed that their mobile customers are rapidly shifting towards “self-service account management“, with the network’s App (across iOS and Android) now surpassing 2 million registered users.

The app, which only launched in 2024, was developed in partnership with digital product firm Apadmi as part of a wider programme to modernise iD Mobile’s customer experience. Built using an API-driven architecture supported by MuleSoft, it combines native iOS and Android apps with a responsive web experience.

The operator states that regular weekly releases have allowed the platform to evolve quickly as customer needs change, with feedback said to have remained consistently strong since launch. The app is currently rated 4.5 on Apple iOS and 4.4 on Google Play, which is said to mark a “huge improvement” from the MVNO’s previous app performance (2.3 on iOS).

Suffice to say, customers are increasingly using the app for day-to-day account management, from checking usage to managing plans and add-ons. More recent updates have also introduced features such as multi-subscription management and Roam Beyond data roaming add-ons, now available across a growing range of destinations.

Lewis Henry, Customer and Marketing Director at iD Mobile, said:

“Reaching two million registered app users is an important milestone for the business. It shows that our customers genuinely value having straightforward, reliable tools that put them in control of their mobile experience. The app is central to how we support customers, and it will continue to be a key focus for future investment.”

The rapid shift towards self-service account management fostered by such apps will no doubt also help to remove some of the strain from other areas, such as in terms of direct customer support (humans on the phone line etc.).