UK ISP Toob Launch 2300Mbps Broadband Plan and WiFi 7 Router, But Add Price Rise

Hampshire-based alternative network toob, which has deployed their own gigabit speed full fibre (FTTP) broadband network across South England and also harnesses CityFibre’s network in other UK areas, has today launch several new packages (including speeds up to 2.3Gbps) and a new WiFi 7 router. But it’s not all good news as they’ve also changed their pricing policy.

Until now toob has typically offered just two broadband packages to keep things simple, including their 150Mbps (from £19.50 per month on a 24-month term) and 900Mbps (from £29) service – both offering symmetric speeds. But the provider has today introduced three additional packages: 300Mbps (from £23), 600Mbps (from £27) and 2.3Gbps (from £40); all available on either a 12 or 24-month minimum term.

Both the 300Mbps and 600Mbps packages are ONLY available on toob’s own FTTP network, while their 2.3Gbps plan can be taken on both that and their CityFibre platform. Alongside the new products, toob has introduced a next-generation Linksys Pinnacle 2 Wi-Fi 7 router, “so customers can unlock the full potential of the new speed tiers“.

Additionally, the new router comes with enhanced functionality. Customers will be able to temporarily pause all home network activity and enable a night mode that limits the router light to daytime only. They will also be able to activate a Wi-Fi lock that secures the network by allowing only existing connected devices and blocking any new access attempts.

The negative aspect is that toob has today announced that “all new and re-contracting toob customers will be offered plans that include a small, fixed annual price increase” of £2 on your monthly rental. In fairness, this is a fair bit lower than the £4-£5 increases we’ve seen on many of the biggest ISPs, but it’s still a change that some may view as disappointing. Toob says the move will “ensure we can continue delivering an outstanding broadband service“.

Nick Parbutt, toob CEO and Founder, said:

“These new broadband speeds and package options reflect toob’s commitment to our customers in providing flexibility with our great value broadband packages, as well as investing in next-generation technology to keep your life, connected. The launch of our home2300 service reflects the growing demand for faster speeds and the increased bandwidth modern, busy households rely on.

As we continue to invest in our network and services, we will be introducing in-contract price rises. The annual price increase is lower than most of our competitors at £2 and will apply to customers entering into new contacts, with the first increase taking effect in April 2027.

Our core values remain the same; providing ultrafast, reliable, no-nonsense broadband at a great price, and I am grateful to the over 125,000 customers who have entrusted us to provide their broadband service.”

The alternative network operator is currently being financed through equity from funds managed and advised by the Amber Infrastructure Group, as well as a large amount of debt financing provided by Ares Management’s Infrastructure Debt (here). At the end of 2024 this mix of equity and debt reflected a total commitment of £395 million.