UK ISP Toob Launch 2300Mbps Broadband Plan and WiFi 7 Router, But Add Price Rise
Hampshire-based alternative network toob, which has deployed their own gigabit speed full fibre (FTTP) broadband network across South England and also harnesses CityFibre’s network in other UK areas, has today launch several new packages (including speeds up to 2.3Gbps) and a new WiFi 7 router. But it’s not all good news as they’ve also changed their pricing policy.
Until now toob has typically offered just two broadband packages to keep things simple, including their 150Mbps (from £19.50 per month on a 24-month term) and 900Mbps (from £29) service – both offering symmetric speeds. But the provider has today introduced three additional packages: 300Mbps (from £23), 600Mbps (from £27) and 2.3Gbps (from £40); all available on either a 12 or 24-month minimum term.
Both the 300Mbps and 600Mbps packages are ONLY available on toob’s own FTTP network, while their 2.3Gbps plan can be taken on both that and their CityFibre platform. Alongside the new products, toob has introduced a next-generation Linksys Pinnacle 2 Wi-Fi 7 router, “so customers can unlock the full potential of the new speed tiers“.
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Additionally, the new router comes with enhanced functionality. Customers will be able to temporarily pause all home network activity and enable a night mode that limits the router light to daytime only. They will also be able to activate a Wi-Fi lock that secures the network by allowing only existing connected devices and blocking any new access attempts.
The negative aspect is that toob has today announced that “all new and re-contracting toob customers will be offered plans that include a small, fixed annual price increase” of £2 on your monthly rental. In fairness, this is a fair bit lower than the £4-£5 increases we’ve seen on many of the biggest ISPs, but it’s still a change that some may view as disappointing. Toob says the move will “ensure we can continue delivering an outstanding broadband service“.
Nick Parbutt, toob CEO and Founder, said:
“These new broadband speeds and package options reflect toob’s commitment to our customers in providing flexibility with our great value broadband packages, as well as investing in next-generation technology to keep your life, connected. The launch of our home2300 service reflects the growing demand for faster speeds and the increased bandwidth modern, busy households rely on.
As we continue to invest in our network and services, we will be introducing in-contract price rises. The annual price increase is lower than most of our competitors at £2 and will apply to customers entering into new contacts, with the first increase taking effect in April 2027.
Our core values remain the same; providing ultrafast, reliable, no-nonsense broadband at a great price, and I am grateful to the over 125,000 customers who have entrusted us to provide their broadband service.”
The alternative network operator is currently being financed through equity from funds managed and advised by the Amber Infrastructure Group, as well as a large amount of debt financing provided by Ares Management’s Infrastructure Debt (here). At the end of 2024 this mix of equity and debt reflected a total commitment of £395 million.
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.
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Damn, I was planning to move to Toob when my contract is up in 3 months. I see they have introduced annual price rises too.
Back to the drawing board. Hopefully Digi UK will announce their pricing and availability soon as WhyFibre are in my street.
Once the new packages hit the price comparison sites it wasn’t that bad after all.
I’ve ordered the ‘home900’ package on a 24-month contract for £22 pcm via MoneySavingExpert (‘home2300’ is £35). That’s the same price as before the announcement but now with the £2 increase every April.
2 month wait for CityFibre to install it here though.
Toob look OK at first glance but £8/month to escape CGNAT is excessive. By the end of the contract that’s going to be £41 for a 1Gbps service. Over a 24-month contract term if you started today you’d pay £916, with Aquiss you’d pay £840 (and be out of contract after 12 months).
It’s too expensive for an average provider.
The toob service does also come with the Wifi 7 router whereas you’d have to buy one separately to use with Aquiss. How you value that of course depends on your circumstances but if you do need a router then you can add more than the £70 difference to the overall cost of Aquiss.
True, but as someone who comments on ISPreview, the ISP-provided router remains in the box so it offers me zero value.
Any reason you can’t use IPv6 for hosted services? Their CGN implementation “just works” in my experience. Price rises aren’t great but much cheaper if you ignore the static IP.
I do use IPv6, but some things are still IPv4 and I want an actual internet connection which means two-way communication. If I wanted a basic pipe to consume content on then I don’t need to pay Toob prices for it.
Notice how all these annual up rates for every ISP that does it are the same for all tiers, so cheaper tiers have a much higher inflation.
Their 900 package WAS £25 until this change. They’ve snuck it up to £29 and now that same £25 wont even get you 600mbps. Not nearly as competitive as they were, plus the price rises mid-contract. Seems like a risky move given how they’ve been making redundancies and clearly low on cash…
Blame Trump 🙂
It is a sad fact bills are increasing. This government did not help either by putting up NI, so companies now have to pay more for workers.
It is crap, but that the way things are and I can’t see it getting any better.
I will stay where I am, they offer a good service for a good price, I doubt I would get anything better to be honest and then the price will increase.
I also to be honest, don’t want to go back on the Openreach network, the least I have to do with BT the better.
They were £25 a month for near enough 5 years or so
£25 in 2020 is £32 today. A below inflation increase is alright with me in this economy
My contract runs out December this year, they certainly won’t be getting my custom back after that. Mid contract price rises are a red line for me. Wherever I go to will probably be more expensive, but I’m sure I can find one with a fixed 18 or 24 month price with no increases
Good luck with that.
Zen
That is a bit naff mid-contract price rises, but it seems to becoming the norm these days. I had a peak at their page and they do 12 months contracts. The price for their 600Mb/s end up just 5p more than what I am paying for my 500Mb/s from Zzoomm. 24 months it ends up £3.94 cheaper than what I am paying.
Sadly it is the way things are going, but at least they offer a 12 month contract, which is more than a lot of others do.
We only have Zzoomm/befibre/Fullfibre, what ever they call themselves now :), in the alt networks.
As I said, I don’t like the idea of price rises in contracts, we will see what I am offered when mine ends
Thanks for adding your opinion as someone that can’t take a service from Toob and has no prospect of being able to do so on this article discussing Toob’s pricing and how it compares to what you have now.
I could discuss how what I can buy at home compares to what you can buy it’s no more relevant than your comment. Some articles aren’t about you and your choices, Ad. Strange as it may seem the broadband industry doesn’t revolve around you and 99% of the country have different options from you. They just don’t see fit to bang on about them every chance they get.
What a shame they were £25 for 900mb NO Price rises im paying £22 for 900mbs once contract end im deding the price?