EE and Orange UK Home Broadband ISP Subscribers Rise to 723000

The total number of EE’s (Orange UK) fixed line Home Broadband subscribers have increased to 723,000 in Q3-2012, which represents a pleasant quarterly growth of +9,000 from the meagre 714,000 recorded in its previous Q2 results when only +1,000 were added.

At present these subscribers still belong exclusively to Orange UK’s Home Broadband service, although EE’s forthcoming launch on 30th October 2012 should improve the operators prospects and could mark a significant change of fortunes as they struggle to move on from an otherwise shaky history under the old brands.

It’s worth remembering that Orange UK has been attempting to reverse its Home Broadband decline since 2007, when the same service had a much more substantial figure of 1,142,000 customers. It might have taken them five years but they’re now back on the right track, we hope.

Neal Milsom, CEO of EE, said:

“We are delivering solid revenue performance and successfully attracting high value contract customers, while creating growth opportunities through our new superfast EE brand that will soon launch the UK’s first 4G mobile services. We have achieved key business goals in the past quarter and firmly established EE as the UK market leader.”

History of Orange’s UK Home Broadband Decline
Q3-2007 1,142,000 (Highest Point)
Q3-2010 795,000 (-347,000)
Q4-2010 770,000 (-25,000)
Q1-2011 726,000 (-44,000)
Q2-2011 716,000 (-10,000)
Q3-2011 713,000 (-3,000)
Q4-2011 713,000 (0)
Q1-2012 713,000 (0)
Q2-2012 714,000 (+1,000)
Q3-2012 723,000 (+9,000)

Next week’s official EE service launch will deliver a new range of 4G products (detailed yesterday) and several new fixed line Superfast Broadband (FTTC) packages. At the same time they’ll also offer an almost identical clone of Orange UK’s existing Home Broadband products. It goes without saying that EE now has a unique chance to put the past behind it and create a better quality future.