UK ISP BE Broadband Apologises Following O2 Email SPAM

Internet provider BE Broadband has been forced to apologise after the ISPs parent operator O2 “mistakenly” bombarded some of their UK customers with an unsolicited email advert (SPAM) for a Christmas mobile phone deal.

BE Members are currently supposed to be “a standard exclusion on all O2 campaigns” but on this occasion that didn’t happen, which apparently resulted in some frustration among the affected subscribers. O2 has been asked to review why the incident occurred and to prevent a future repeat.

BE Statement

We’ve now established that O2 mistakenly included the details of some BE Members in an email campaign offering a deal on a PAYG phone for Xmas. Members should be a standard exclusion on all O2 campaigns, but on this occasion they weren’t. We’ve asked our colleagues in O2 to review the campaign, the data process that created it, and to put in place steps to ensure this doesn’t happen again.

We know this is frustrating for BE Members and we’re sorry we’ve allowed their contact details to be included in this campaign, precisely when they’ve expressed an ‘opt-out’ preference. We are sorry for the inconvenience caused.

Credits to the BE Usergroup for letting us know about this.