Home
 » ISP News » 
Sponsored Links

ASA Bans TalkTalk ISP Advert for Misleading FREE YouView TV Promotion

Wednesday, Jan 16th, 2013 (7:43 am) - Score 790

The Advertising Standards Authority UK (ASA) has, following a complaint by BT, banned a press and website ad for TalkTalk’s new broadband YouView TV service, which was found to have wrongfully promoted the “FREE” kit as “usually/normally £299” (i.e. retail price of the box).

BT challenged that the advert was misleading because, to their knowledge, the YouView box had at the time only been available to purchase for six days when the press ad was published (11th October 2012) and seven days when the claim on their website appeared (12th October 2012).

The ASA agreed that “the product had not been available to purchase for a sufficient period of time to show that the product was normally or usually sold at £299“, which to some might seem a little overzealous.

ASA Assessment (Complaint Ref: A12-210958)

We considered that six/seven days was not a sufficient period of time for a “generally sold at” price to be established. We also noted that TalkTalk had not provided any evidence to show that any YouView boxes had been sold for £299 when the press ad appeared. Because we considered that the product had not been available to purchase for a sufficient period of time to show that the product was normally or usually sold at £299, we concluded that the ads were misleading.”

The ASA told TalkTalk to ensure that, in future, they did not “misleadingly imply that a product was generally sold at a particular price” if they did not have the evidence to substantiate the claim.

It’s worth pointing out that the Humax DTR-T1000 500GB YouView box can currently be purchased separately for around as low as £230 inc. VAT, although the typical price tends to hover around £250 and a few offer it at above £300. On TalkTalk’s website today the ISP still claims that its box is “normally £299“.

Mark-Jackson
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook and .
Search ISP News
Search ISP Listings
Search ISP Reviews

Comments are closed

Cheap BIG ISPs for 100Mbps+
Community Fibre UK ISP Logo
150Mbps
Gift: None
Virgin Media UK ISP Logo
Virgin Media £26.00
132Mbps
Gift: None
Sky Broadband UK ISP Logo
100Mbps
Gift: None
Plusnet UK ISP Logo
Plusnet £27.99
145Mbps
Gift: None
Zen Internet UK ISP Logo
Zen Internet £28.00 - 35.00
100Mbps
Gift: None
Large Availability | View All
Cheapest ISPs for 100Mbps+
Gigaclear UK ISP Logo
Gigaclear £17.00
200Mbps
Gift: None
Community Fibre UK ISP Logo
150Mbps
Gift: None
BeFibre UK ISP Logo
BeFibre £19.00
150Mbps
Gift: None
YouFibre UK ISP Logo
YouFibre £19.99
150Mbps
Gift: None
Hey! Broadband UK ISP Logo
150Mbps
Gift: None
Large Availability | View All
The Top 15 Category Tags
  1. FTTP (5599)
  2. BT (3538)
  3. Politics (2561)
  4. Openreach (2316)
  5. Business (2290)
  6. Building Digital UK (2257)
  7. FTTC (2051)
  8. Mobile Broadband (2000)
  9. Statistics (1804)
  10. 4G (1688)
  11. Virgin Media (1644)
  12. Ofcom Regulation (1477)
  13. Fibre Optic (1410)
  14. Wireless Internet (1403)
  15. FTTH (1382)
Promotion
Sponsored

Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved - Terms , Privacy and Cookie Policy , Links , Website Rules , Contact
Mastodon