Budget Internet and phone provider TalkTalk has announced that its YouView (IPTV) based Plus TV bundle has now managed to attract 500,000 subscribers, which comes 11 months after launching the service and represents 12.28% of their total broadband customer base (4,071,000).
The ISP claims that three-quarters of their Plus TV customers have chosen to upgrade from a standard Freeview or Freesat TV service and a quarter have purchased paid-content via the platform, with family entertainment, movies and children’s programmes proving to be the most popular.
Dido Harding, TalkTalks CEO, said:
“Reaching this milestone in less than a year is a great achievement, but it’s just the beginning. Each week thousands more homes are signing up to YouView from TalkTalk. Customers tell us they love the great value entertainment we offer, plus the flexibility to watch it when and how they want. As the UK’s fastest growing TV service, we remain committed to bringing affordable pay TV to more and more families across the country.”
Meanwhile the Plus TV package is currently being offered at half-price (£7.75 a month) for the first six months of service, which includes unlimited downloads and UK anytime calls, a free wireless router, free connection, included YouView set-top-box and free HomeSafe internet security. Various TV content boosts, such as Sky Movies, are also available but you must take TalkTalk’s own line rental from £9.50 a month (if paid 12 months in advance).
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