EE 4G Rollout Reaches 60% of the UK Population in 105 Towns and Cities

Mobile operator EE has confirmed that their superfast 4G (LTE at 1800MHz) based Mobile Broadband network has now been switched-on in 105 towns and cities, which has pushed the total network coverage out to reach over 60% of the United Kingdom.

EE enabled 4G in nine additional towns during August 2013, including Ashford, Bicester, Colchester, Guildford, Milton Keynes, Redhill, Sevenoaks, Tunbridge Wells and Woking. The operator also switched-on their new double speed upgrade (i.e. average speeds boosted to 24-30Mbps) in a further five towns – Sunderland, Sutton Coldfield, Walsall, West Bromwich and Wolverhampton.

Steven Day, EE’s Chief of Brand and Communications, said:

“Our 4G network is just ten months old and we’re delighted to have reached the 100 milestone so quickly. With Accrington named as our 100th 4G town we wanted to take this opportunity to have some fun celebrating the fantastic efforts of our network team. We’re all about connecting people and football legend Ian Rush is intrinsically connected to Accrington thanks to the 1980s Milk Board ad which can be still be enjoyed today online and streamed without any annoying buffering on your mobile thanks to 4G!”

EE are currently aiming to make their 4G network available to 70% of the UK population by the end of 2013, which will extend to 98% by the end of 2014. The operator currently has 687,000 4G customers and appears to be on-target to hit their most recent goal of 1 million by the end of 2013.

The only problem is that Vodafone and O2 are about to enter the 4G market and both will hope to steal some of EE’s long-held thunder, which might be difficult when their prices and data allowances continue to remain so similar.