UK Mobile Operator EE Tops 1 Million Superfast 4G LTE Customers

Mobile provider EE UK has today reported passing a major milestone after they successfully added 1 Million customers to their superfast 4G (LTE at 1800MHz) based Mobile Broadband network, which is claimed to be “one of the fastest 4G adoption rates in the world“.

The operator became the first mobile provider to launch a truly national 4G network on 30th October 2012 and originally aimed to reach 1,000,000 customers by the very end of 2013, which puts them over three months ahead of schedule.

Apparently EE are celebrating this fact by giving their existing customers 50% off in-store accessories (i.e. those with a value of £100 or less) until 19th September 2013 (subscribers should expect a text message to explain this offer later today).

Olaf Swantee, CEO of EE, said:

“The UK mobile sector saw a huge shift 10 months ago with the launch of 4G from EE. We set a new standard for UK mobile networks, and the way consumers and businesses are using their mobile devices in this country has been transformed.

We have seen one of the fastest adoption rates in the world and I’m immensely proud to announce today that we have reached a significant milestone – one million 4G customers.

We know that all communities across Britain want 4G, not just those in the big urban centres, and we’re committed to continuing to roll out superfast mobile at this record breaking pace.

EE has the most attractive 4G pricing in the world – and we’re also gearing up to launch a new range of innovative plans, providing even more ways for people to get the fastest speeds and the best value plans.”

EE’s 4G service is now available to 60% of the UK population and aims to reach 70% by the end of 2013. The long-term target is to cover 98% by the end of 2014 but it’s worth pointing out that both O2 and Vodafone have now entered the market, while Three UK will follow by the end of this year.

Never the less EE’s early launch has given them a distinct advantage of coverage, which will take time for their rivals to close.