» ISP News » 
Sponsored Links

UK ISP TalkTalk Facebook Ad Banned for Misleading Half Price Promo

Wednesday, Oct 30th, 2013 (7:17 am) - Score 527

Budget ISP TalkTalk has had one of its “Hottest Half Price” Facebook promotions for their “TV, broadband, fibre and calls” bundle banned after it claimed that the triple-play package was priced from just £7.75 a month, although it failed to mention the line rental charge.

Last year the Advertising Standards Authority (ASA) introduced a new ruling to stop ISPs from separating out the cost of compulsory phone line rental in their broadband bundles (here), which appears to be where TalkTalk’s promotion has fallen foul.

ASA Ruling (REF: A13-240963)

The ASA welcomed the fact that TalkTalk were willing to amend the ad. We noted, however, that when the ad initially appeared it did not include any reference to the line rental charge which applied.

We therefore considered that consumers reading the ad would believe that the complete cost of the package for the first six months would be £7.75 a month, and would then increase to £15.50 a month. Because that was not the case and an additional fee of £15.40 a month applied to the bundle, we concluded that the ad was misleading and in breach of the Code.

As usual the ASA banned the advert and told TalkTalk to ensure that the line rental cost was “presented clearly alongside the bundle price in future ads“.

Share with Twitter
Share with Linkedin
Share with Facebook
Share with Reddit
Share with Pinterest
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook and .
Search ISP News
Search ISP Listings
Search ISP Reviews

Comments are closed

Cheap BIG ISPs for 100Mbps+
Community Fibre UK ISP Logo
Gift: None
NOW £25.00
Gift: None
Virgin Media UK ISP Logo
Virgin Media £26.00
Gift: None
Vodafone UK ISP Logo
Vodafone £26.50 - 27.00
Gift: None
Plusnet UK ISP Logo
Plusnet £27.99
Gift: None
Large Availability | View All
Cheapest ISPs for 100Mbps+
Gigaclear UK ISP Logo
Gigaclear £17.00
Gift: None
Community Fibre UK ISP Logo
Gift: None
BeFibre UK ISP Logo
BeFibre £19.00
Gift: None
YouFibre UK ISP Logo
YouFibre £22.99
Gift: None
Hey! Broadband UK ISP Logo
Gift: None
Large Availability | View All
The Top 15 Category Tags
  1. FTTP (5706)
  2. BT (3562)
  3. Politics (2595)
  4. Openreach (2340)
  5. Business (2316)
  6. Building Digital UK (2273)
  7. FTTC (2060)
  8. Mobile Broadband (2036)
  9. Statistics (1825)
  10. 4G (1722)
  11. Virgin Media (1671)
  12. Ofcom Regulation (1490)
  13. Fibre Optic (1422)
  14. Wireless Internet (1415)
  15. FTTH (1383)

Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved - Terms , Privacy and Cookie Policy , Links , Website Rules , Contact