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Sky UK Confirms Delayed 40 Percent NOW TV Price Hike is Back

Friday, September 19th, 2014 (12:33 pm) - Score 3,605

Back in the spring Sky’s broadband-based NOW TV video streaming service announced that plans for a sudden 40% price hike of their popular Entertainment Pass, which gives customers access to 10 major live premium TV channels (e.g. Sky One and Sky Atlantic), would be put on hold (here). Now the bad news.. that price hike is back.

At the time NOW TV was being plagued by various problems with capacity woes and Rights Restrictions, which meant that some programmes could not be viewed because customers either weren’t allowed due to licence restrictions or because the network was being overloaded with demand. Some problems remain but lately there have been fewer complaints.

Currently NOW TV customers pay just £4.99 per month as part of the services “introductory” price, but effective from 16th October 2014 this will rise by a little over 40% to £6.99 per month (+£1 more expensive than rival Netflix UK). The Sky Movies Pass will also take a smaller jump from £8.99 to £9.99 per month.

NOW TV Statement

It’s been over two years since we launched NOW TV, and, for the first time, the price of our Entertainment and Sky Movies Month Pass is increasing. From the 16th of October, our Sky Movies Month Pass will be £9.99 a month, and our Entertainment Month Pass will be £6.99 a month.

We’ve been making some great changes to your Passes to make them even more entertaining.

We’ve added:

•3 new channels: fun for kids with Nickelodeon & Nick. Jr., and exclusive no contract access to ITV ENCORE
•Double the number of episodes available on Catch Up and Box Sets
•An extra 200 movies so you can now enjoy unlimited access to over 800 exclusive films
•Sky Movies Disney where you can watch over 150 new and classic titles
•Availability on loads more devices including Android, PS4, Xbox One and Chromecast, giving you even more choice to watch NOW TV on two devices at once, on the go or at home

And there’s lots more to come. This October sees new seasons of The Walking Dead, Boardwalk Empire, Modern Family and Futurama joining our Entertainment Pass. And we’ve got some smashing movies too with Wolf of Wall Street, The Secret Life of Walter Mitty, and the epic Mandela: Long Walk to Freedom.

Meanwhile the discount Sky Sports pass (currently £6.99 a day or £10.99 a week) will return to £9.99 per day from late November.

Leave a Comment
10 Responses
  1. Avatar adslmax says:

    Sky is a *** as always is! AVOID at all cost!

  2. Avatar Greg says:

    I’ll be stopping my NOWTV Entertainment Pass next month in that case.

  3. Avatar dave says:

    They should make a more expensive tier with more channels such as national geographic, living it etc. The channel selection is rather small.

  4. Avatar onephat says:

    They do, its called Sky TV :p

    1. Avatar dave says:

      that requires a satellite dish though.

  5. Avatar david says:

    sky and there ripoff price hikes as always you think you getting a good deal and they add the price elsewhere like most of the isp with the so called line rental con .

  6. Avatar onephat says:

    Dave I agree. I’d love them to offer more channels like eden and nat geo and I’d dump my dish

  7. Avatar Amanda says:

    It is official, I tried to add a voucher code which was provided due to poor and below average performance from my NOW TV box. The price hike has been applied to my account from 16.10.2014. The entertainment package is now £6.99 per month.

    Sky claim an e-mail has been sent to customers but nothing has appeared im my inbox.

    I will be cancelling and opting for the cheaper option of Netlix when my current supscription ends. This is typical Sky. Just hike up the prices and hope no one notices or complains.

  8. Avatar John McClellan says:

    A 40% Increase it’s a Joke. I wish my pension would rise by that percentage.

  9. Avatar rhinofan5000 says:

    The Now tv box has the potential, for Sky, to snare people like me, that just want Sports. We live in a completely different media world than the one Sky started. Contracts are outdated. I won’t pay for a Sky+ when the only thing I record (what little there is) is available on Freeview. Why would I pay for it, the clue’s in its name? Movies hold no interest for me either. I am, however, a sports fan. But I’m also not stupid. Charge a reasonable amount a month, (£50 direct debit?) as a standard price not a special offer, for Sky Sports streaming and you’ll get far more customers. Fact. I don’t miss a great deal of my sport, I watch some in the pub, or a mates house yet here is my money Sky, I’m still prepared to give you it. Just stop trying to rob me.

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