UK 99p Stores Add Offer of 99p Per Week Unlimited Broadband

One thing the UK Internet access market has in abundance right now is budget broadband ISPs and thus you’d probably have to be a little mad to launch another one into such an aggressively competitive sector. Never the less that’s exactly what the famously budget high street retailer 99p Stores has just done.

In fairness the new service, which proudly boasts the offer of an “up to 24Mbps” unlimited home broadband service from the equivalent of 99p per week (i.e. £4.29 per month for the first 6 months and £8.50 thereafter), isn’t strictly speaking “new” since it’s being provided by established operator Home Telecom that also offers a similar package (minus the 6 month discount).

Naturally customers will also have to take line rental from the same ISP, which just like Home Telecom also costs £14.50 per month (i.e. not technically 99p per week because it’s a bundle). As usual things get more expensive the closer you look, with an extremely lengthy 24 month contract term being applied and a setup/credit check/postage fee of £69 looming large. Customers will also get 100 minutes of Anytime UK calls (local and national calls cost just 2.50p per minute thereafter and no call connection fee is applied).

According to a brief press release, 99p Stores hopes this offer will push them into the “mainstream“, but it’s probably not going to worry their rivals like Direct Save Telecom or TalkTalk too much.. yet.