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BT Staying Tight Lipped Over New Bundle Netflix and Broadband Deal

Friday, October 31st, 2014 (9:27 am) - Score 1,562
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Customer of BT’s consumer broadband and phone services in the United Kingdom will soon be able to bundle Netflix’s popular unlimited Internet TV and Movie streaming service alongside the ISPs broadband, television and phone products, all as part of a single bill.

The news slipped out yesterday as part of BT’s latest quarterly financial results (here), although most people didn’t notice because it was hidden deep under the usual mass of financially focused gobbledygook. “We continue to focus on strengthening our TV proposition and are excited to announce we have entered into a partnership with Netflix that will allow our customers to sign up for Netflix alongside our other products and services, with the added convenience of paying on one bill directly through BT,” said BT’s report.

Admittedly BT wouldn’t be the first provider to bundle in a Netflix service (e.g. Vodafone and Virgin Media) and thus we were keen to know precisely what sort of proposition the provider had planned. We also queried how the approach of having a single bill would affect both existing Netflix subscribers (i.e. those who might prefer a single bill and that also have BT at home) and those who might wish to leave BT’s service, while still taking their Netflix account with them. Sadly the response was rather short.

A BT Spokeswoman told ISPreview.co.uk:

We will be revealing more about our plans in the coming weeks so will be able to update you then.”

Never the less we’d probably anticipate something akin to Virgin Media’s approach, which initially bundled the service into their TiVo (IPTV) platform and gave customers 6 months of free service (here).

Leave a Comment
4 Responses
  1. Avatar DTMark

    But Netflix is rubbish. It’s like a collection of late-night ITV4 stuff with a few documentaries, a very small number of decent series and just a few films worth watching.

    The platform works very well, but the content is somewhat lacking. But then what might you expect to get for six pounds per month..?

    • Avatar Jamie

      Same here, I started a trial but found that I was spending more time looking for something to watch rather than watching anything. By day 3 I just stopped using it and cancelled the account.

    • Avatar DTMark

      We watched a series on it and cancelled it a year ago.

      Reactivated it about a month ago to see what’s new.

      The answer: not much that I could discern.

  2. Avatar No Clue

    New content is added to Netflix nearly every day so i am lost as to how you would think the content on it was the same as a year ago, unless by “not much” being new on it a year on, you mean not much you would personally want to view.

    Im more interested in how this is going to work for BT, youview AFAIK does not currently have Netflix on it does it? Also considering Talk Talk is also a partner of Youview then i expect they will be getting an app (or whatever means is going to be used to get Netflix on the boxes also).

    As for the questions about billing and moving your service with BT that seems unlikely considering that BT are locking their boxes down. Even more interesting is if you have a RETAIL youview box and are a BT customer that takes their highest TV product (IE includes BT Sport and probably Netflix) how are you going to watch half your subscription on a RETAIL box, given this not long ago…
    http://www.ispreview.co.uk/index.php/2014/08/bts-broadband-youview-tv-service-blocks-unauthorised-stbs.html

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