BT Staying Tight Lipped Over New Bundle Netflix and Broadband Deal

Customer of BT’s consumer broadband and phone services in the United Kingdom will soon be able to bundle Netflix’s popular unlimited Internet TV and Movie streaming service alongside the ISPs broadband, television and phone products, all as part of a single bill.

The news slipped out yesterday as part of BT’s latest quarterly financial results (here), although most people didn’t notice because it was hidden deep under the usual mass of financially focused gobbledygook. “We continue to focus on strengthening our TV proposition and are excited to announce we have entered into a partnership with Netflix that will allow our customers to sign up for Netflix alongside our other products and services, with the added convenience of paying on one bill directly through BT,” said BT’s report.

Admittedly BT wouldn’t be the first provider to bundle in a Netflix service (e.g. Vodafone and Virgin Media) and thus we were keen to know precisely what sort of proposition the provider had planned. We also queried how the approach of having a single bill would affect both existing Netflix subscribers (i.e. those who might prefer a single bill and that also have BT at home) and those who might wish to leave BT’s service, while still taking their Netflix account with them. Sadly the response was rather short.

A BT Spokeswoman told ISPreview.co.uk:

“We will be revealing more about our plans in the coming weeks so will be able to update you then.”

Never the less we’d probably anticipate something akin to Virgin Media’s approach, which initially bundled the service into their TiVo (IPTV) platform and gave customers 6 months of free service (here).