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Expedia Study Finds Complimentary WiFi is a Crucial Hotel Perk

Friday, October 17th, 2014 (3:09 am) - Score 629

A new study of 8,556 employed adults across 25 countries, which was conducted by the Canadian division of online travel giant Expedia, has found that travellers increasingly prioritise WiFi accessibility. Some 56% of travellers worldwide said that WiFi availability and pricing impact their purchasing decision when booking travel or hotels.

In terms of hotel amenities, leisure travellers ranked the inclusion of “Complimentary WiFi” first, ahead of high-speed Internet access, wired in-room connectivity and a business centre with computers and printers. Mind you WiFi could also be considered “high-speed Internet access“.

By comparison business travellers deemed complimentary WiFi to be even more important, with 86% of global travellers ranking it as very or somewhat important when booking a hotel. As for how people (leisure and business travellers) make use of their Internet connectivity..

The Most Frequently Utilised Mobile Services
• Email/messaging: 61%
• Camera/video recording: 50%
• Maps/navigation: 47%
• Social media: 45%
• Weather: 38%
• Utility (alarm, calculator): 33%
• Entertainment: 24%

Leave a Comment
1 Response
  1. Avatar Bob says:

    I’ve found you usually need 3G/4G if you’re doing anything other than just browsing.

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