EE Give Free Portable Phone Charger to Broadband and Mobile Customers

Customers of EE’s mobile and fixed line home broadband service now have yet another bonus to keep them hooked, a free portable Smartphone charger called “EE Power” that can either be recharged at home or swapped for a fully-charged replacement bar at any EE store nationwide (apparently the swaps are “unlimited“).

The move follows shortly after EE began offering seamless WiFi calling (here) and a blockbuster film for £1 every week to all customers (here), which are all designed to stop subscribers from jumping ship to other providers.

Apparently anybody who wants one of EE’s new “Power Bars” (yes they named it like a popular energy snack) must first text the word “POWER” to 365 in order to receive a promotional code, although it’s not completely “free” since the text costs 35p. Customers can then collect their free Power Bar by redeeming this code at any EE store.

Pippa Dunn, Chief Marketing Officer of EE, said:

“Almost everyone’s experienced the frustration associated with running out of battery and it always seems to happen when you need your phone the most. With EE Power, we’re trying to help by giving our customers a Power Bar that can simply be swapped for a fully charged one at any of our stores, at any time, for free.”

Take note that pay-as-you-go customers can also participate, although there is a caveat for them in that they must first have been with EE for at least three months.

NOTE: The Power Bar is a 2600mah unit, like many Smartphone batteries. It also has a guaranteed life of 500 charges and it takes approximately 4 hours to charge the bar from flat to full.