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UK Property Sales Website Zoopla Set to Include More Broadband Info.

Thursday, April 30th, 2015 (2:38 pm) - Score 805
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One the United Kingdom’s largest property websites, Zoopla (PrimeLocation), has today snapped up the uSwitch price comparison site for £160 million in a move that could result in home buyers being given more information about local broadband performance.

uSwitch, which will retain its brand identity, primarily focuses upon providing comparison information for consumer mobile, broadband, energy, banking, insurance and even TV suppliers across the United Kingdom. On top of that they collect a large amount of broadband speedtest data and all of this could now be harnessed by Zoopla’s property search.

Alex Chesterman, Zoopla’s Founder and CEO, said:

We have always been at the forefront of innovation in our industry and this deal brings together two of UK’s best known and fastest growing digital brands as a natural next step towards creating the ultimate platform where consumers can research, find and manage their home. With the plans we have to develop our combined services, consumers will have a single resource for all their property needs.”

It’s worth pointing out that Zoopla’s arch rival, RightMove, have also been providing home movers with information about local broadband performance and availability for the best part of roughly two years (here). In RightMove’s case this data comes from the telecoms analyst firm Point Topic.

But Zoopla will need to be careful to avoid some of RightMove’s mistakes. The property website has been criticised some for using out of date broadband data (i.e. at the time of writing their postcode database was last updated one year ago) and for failing to reflect all of the available services in a given area.

In today’s market the coverage of faster Internet connectivity is improving at such a rapid pace that such information needs to be kept very current in order to be truly useful.

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Mark Jackson
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
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2 Responses
  1. Avatar GNewton

    The RightMove broadband checker is pretty useless. Whenever it thinks there is a FTTC broadband service, it always claims it is 76Mbps. Also, in many cases it claims the availability of a FTTC service when it actually isn’t there.

    RightMove’s data quality in general, not just the broadband checker, is of poor quality. It is not unusual to see up to 30% fake entries (sales entries which actually aren’t for sale) for a number of towns.

    There is chance for Zoopla to do a better job here!

    • Avatar DTMark

      That website is tortuously slow. Thought I’d check for here. Only one property listed, cable length would be around 2.9km and it is pretty accurate in stating average speeds of 2.1Mbps based on only checking the ADSL2+ results. There is no VDSL here.

      If it took 3G into account then it ought to be more like 16/4 and if it averaged EE and Vodafone’s 4G then it would show something like 35/30 so it’s only checking fixed-line.

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