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Using Mobile Broadband While on Holiday is Growing More Common

Tuesday, Jul 14th, 2015 (12:01 am) - Score 330

A new AeroMobile and OnePoll survey of 4,250 adults in the UK, Germany and UAE between 25th March and 7th April 2015 has shed new light on how much people use their mobile phone while abroad versus when at home, which is despite the often significantly higher roaming charges that can be incurred.

Overall the study found that 78% of tourists use their mobile phone abroad, with SMS (text messages) being the most popular service (41% used it on a daily basis at home vs 26% while on holiday) and Internet related services are also very popular.

Mind you most people will probably prefer to use hotel WiFi via their Smartphone, although the study only factored mobile data (3G / 4G) based Internet usage.

Service % of people who use this at least once a day at home % of people who use this at least once a day abroad
Text (SMS) 41 26
Instant Message 28 21
Call 36 16
Check voicemail 17 9
Send work emails 17 10
Send personal emails 23 13
Surf the internet 35 19
Update / check social media sites 29 17
Play games 20 12
Shopping 12 5
Stream video/TV 14 7
Stream music 13 7

It’s likely that these figures will rise over the coming years, not least because Europe appears to have finally agreed to a new Single Telecoms Market policy that among other things will reduce and ultimately end excess roaming charges when using your mobile around EU member states (here).

Naturally AeroMobile also has its own vested interests in the results because they provide technology that allows the safe use of a passenger’s own mobile phone while on-board an aircraft. The service is available on airlines including Emirates, Etihad, Aer Lingus, Singapore Airlines, Lufthansa and Virgin Atlantic.

Mark-Jackson
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook and .
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