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Virgin Media Campaign Hunts for Cable Broadband Expansion Areas

Monday, February 29th, 2016 (3:22 pm) - Score 1,664
virgin media fibre optic laying with tom mockridge

Cable TV and ultrafast broadband provider Virgin Media (Liberty Global) has launched a new “Supercharging Local Communities” initiative, which is simply another way of encouraging people and communities to register their interest in potentially being covered by the operators £3bn network expansion.

At present Virgin’s “Project Lighting” network expansion is busy working to roll-out their predominantly urban service to 17 million premises (60-65% coverage of the UK) by 2020 (here) and that’s up from around 45% today. A mix of both hybrid-fibre DOCSIS and pure fibre optic FTTP (Radio Frequency over Glass) is being deployed as part of the project.

Paul Buttery, COO of VirginMedia ,said:

Expanding our network to communities in across 18 UK counties shows that ultrafast broadband isn’t just for the big cities, we are dedicated to investing and delivering connectivity across the UK. Better broadband brings huge benefits for people and businesses. You can now help to bring ultrafast internet access to your home or business by registering today at Cablemystreet.”

The press release appears to suggest that “Supercharging Local Communities” is a new thing, although the context of their announcement appears to simply focus on asking people to register their interest via the Cablemystreet page and they’ve already been doing that for much of the past year.

In that sense we’re not sure what’s new here, aside from reiterating last year’s calls for communities to come forward and register their interest. But if the extra marketing helps their network to reach new areas then so much the better.

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Mark Jackson
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
Leave a Comment
8 Responses
  1. Avatar Stephen

    Aberdeenshire would love to have your nice fibre cables stretching accross the contryside 🙂 Well I would anyway.

    • When I registered my Aberdeenshire postcode, they replied with (paraphrasing), “no chance”. I can’t see them even cabling Aberdeen somehow, but you never know…

    • Avatar Stephen

      No I don’t suppose they see Aberdeen as a high priority. And the shire will have even less chance.

  2. Avatar DTMark

    I’ll put a piece in the village magazine to see if we can get everyone to register, though I don’t hold out too much hope with only 257 premises in the area 🙁

  3. Avatar gerarda

    “cablemystreet” has a certain urban ring to it

  4. Avatar Oggy

    “Hunts for cable broadband expansion areas”.

    LOL.

    they’ve already decided where they’ll be going and just want to make it look like they have listened to potential customers.

  5. Id love to get virgin broadband. I live close to Derby where they already have a network, so id love them to bring it to my town in Burton

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