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UK ISP BT Hikes the Cost of Premium Email Provision

Thursday, March 31st, 2016 (1:23 pm) - Score 1,035
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Subscribers to BT’s Premium Mail (email) service, which is offered to customers who don’t want the ISP’s consumer broadband product any more (e.g. because they’ve switched providers) but still wish to keep their email address alive, will be hit with a big price hike on 6th May 2016.

According to BT’s website, the monthly price of “Premium Mail” will jump from £1.60 to £5.00 and all that for a bog standard Internet email service that is otherwise identical to the free BT Mail solution that existing BT Broadband customers can take.

The cost seems somewhat excessive when you consider that it’s possible to take free email products from all sorts of places and £5 a month is even more expensive than buying your own shared webhosting space, which often give you a free domain for 1-2 years with your own name to use.

As usual we always recommend that people who depend upon email avoid using the service provided by their broadband ISP (using this can make it harder to switch ISP later and creates problems like today’s news) and take out a separate paid product or freemail option from a third-party.

The other alternative is of course to swap back to BT Broadband, but then that’s probably what they’re hoping will happen.

Leave a Comment
2 Responses
  1. Avatar Steve Jones

    An excellent reason for not using an ISP email account, and I really must get around to sorting out a domain and paid-for email service. As I’ve been telling myself for years and years…

  2. Avatar Shady Creek

    As the article describes, it is good practice not to tie personal email addresses to an ISP. I cannot say I blame BT for the price hike. £1.60 is a paltry amount, and if £5 is really an issue then it will motivate people in making the effort to switch to an alternative free service. It is a pain having to switch, but does take a relatively short amount of time to update every mailing list one happens to be on. The least resistant course of action is simply to switch back to BT for broadband/infinity. Given the deals they constantly market, they are as competitive as any other provider unless one lives in a cabled area.

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