Home
 » ISP News » 
Sponsored

ISP TalkTalk to Adopt Single Price for Broadband and Line Rental Bundles

Tuesday, May 3rd, 2016 (12:43 pm) - Score 1,039
advertising broadband uk investigation

The Advertising Standards Authority (ASA) will this week unveil their final proposals for clearing up misleading broadband prices and TalkTalk is the first to jump, with the ISP pledging to adopt a single “all-in pricing” for their bundles of broadband, phone (line rental) and / or mobile and TV.

Today TalkTalk has become the first ISP to confirm that they will adopt the new pricing model this Autumn 2016. In a press release the ISP said of existing promotions (we assume this includes their own): “The UK’s fiercely competitive broadband market has been increasingly characterised by attention-grabbing broadband prices, underpinned by less prominent – and more costly – landline charges … Presenting landline and broadband costs separately adds unnecessary complexity and risks broadband deals appearing misleadingly cheap.”

The ASA’s Jan 2016 Proposals for Broadband ISPs

· Advertise all-inclusive up-front and monthly costs; no more separating out line rental.

· Greater prominence for the contract length and any post-discount pricing.

· Greater prominence for up-front costs.

The move has been expected since the ASA first proposed the changes in January 2016 (here), which received a mixed response from Internet Service Providers (here). Never the less all ISPs will be expected to adopt the change, although TalkTalk’s autumn date suggests that the ASA will delay its introduction until after the summer in order to allow the industry time to adapt.

Tristia Harrison, TalkTalk’s Consumer Managing Director, said:

“As long as line rental and broadband are priced separately, the temptation to advertise deals in this way will always be there. But it’s time for providers be honest about this – it’s a bad habit we have all been guilty of, it doesn’t serve customers well and it’s time it stopped. That’s why we agree with the Government, the consumer groups and the ASA; and why we called on the regulator, Ofcom, last year to address the problem.

We want to make things simpler and fairer for customers. People deserve to know they are getting value for money and, as the value for money provider, TalkTalk is going to fight hard to ensure customers get the transparency they deserve. But TalkTalk can’t do this alone. Until other providers follow our lead, households across the UK risk being misled by seemingly good deals that all too often mask extra charges.”

It’s perhaps less of a bad habit and more a case of how ISPs have always purchased their broadband and line rental products separately from Openreach (BT), with bundles being a fairly recent introduction via the largest providers. We should add that Openreach are working on a new SOGEA solution that would offer a truly standalone FTTC (VDSL) “fibre broadband” package (details here, here and here), but that’s not expected to launch until 2018.

ISPreview.co.uk understands from our ISP sources that the final proposal will be broadly in keeping with what the ASA announced in January, which is fine for providers that primarily offer bundles or true standalone services. However it could still create confusion and complications for providers that offer broadband and or line rental / phone services as separate products, which can be mixed and matched between different providers.

In the meantime TalkTalk states that their single monthly price will be available to anyone taking a new package and existing customers who are re-contracting. TalkTalk homes will also continue to receive itemised bills to provide full clarity, as well as being able to manage and track their usage and spending online or through the TalkTalk app.

Leave a Comment
4 Responses
  1. Avatar Balb0wa

    Great news, now we need to get rid of the 6 months half price rubbish as well, just a flat 12 month price!! smoke and mirrors!

  2. Avatar Dave

    Yes and a 12 months Maxium contract which includes no price increases.
    (A contract that works both ways)

  3. Avatar cyclope

    Glad TT would never be my choice of provider , as i wouldn’t want a bundled service with any of the big 4 isp’s they can all keep their loss leading TV services too, and all the big 4 providers hammer their customers for line rental to subsidise all the deals for new customers, they don’t do loyalty either

  4. Talk Talk make is sound as if, by pricing broadband and line rental together they are the good guys when in fact it is just what they want. Why not price it separately and clearly and let the consumer decide if they want both services from one provider? This pricing issue only started when the large ISP’s began a price war at a time when the consumer focus was the broadband price, the phone line rental didn’t come into it at that time. It is only now after the public have become wise to the ploy that being forced to move the phone line as well in the same lengthy contract meant the price of phone side could slowly be increased. It isn’t just the line rental cost either,you may not use the line to make many, if any, calls. But if you are not paying the fixed additional cost for ” Inclusive” ( not sure that is the right word)calls, the day you can’t find your mobile and use the phone line you are stung by most suppliers with as much as 28 pence just to make a call that only lasts a few seconds. it doesn’t take many of those for the costs to mount up. Prior to this smoke and mirrors approach the consumer could pick and choose to get the best deal for them. Fortunately for the large ISP’s many consumers don’t have time or don’t understand the true costs of the contract they are entering until it is to late.

    We still offer phone (£11.99 pm plus VAT) and broadband separately, billed monthly and separately so it is easy to see what you have spent your money on.

Comments RSS Feed

Javascript must be enabled to post (most browsers do this automatically)

Privacy Notice: Please note that news comments are anonymous, which means that we do NOT require you to enter any real personal details to post a message. By clicking to submit a post you agree to storing your comment content, display name, IP, email and / or website details in our database, for as long as the post remains live.

Only the submitted name and comment will be displayed in public, while the rest will be kept private (we will never share this outside of ISPreview, regardless of whether the data is real or fake). This comment system uses submitted IP, email and website address data to spot abuse and spammers. All data is transferred via an encrypted (https secure) session.

NOTE 1: Sometimes your comment might not appear immediately due to site cache (this is cleared every few hours) or it may be caught by automated moderation / anti-spam.

NOTE 2: Comments that break our rules, spam, troll or post via known fake IP/proxy servers may be blocked or removed.
Cheapest Superfast ISPs
  • Hyperoptic £19.95 (*22.00)
    Avg. Speed 50Mbps, Unlimited
    Gift: £50 Gift Card
  • Post Office £20.90 (*37.00)
    Avg. Speed 38Mbps, Unlimited
    Gift: None
  • Vodafone £21.95
    Avg. Speed 63Mbps, Unlimited
    Gift: None
  • SSE £22.00
    Avg. Speed 35Mbps, Unlimited (FUP)
    Gift: None
  • xln telecom £22.74 (*47.94)
    Avg. Speed 66Mbps, Unlimited (FUP)
    Gift: None
Prices inc. Line Rental | View All
The Top 20 Category Tags
  1. BT (2620)
  2. FTTP (2411)
  3. FTTC (1713)
  4. Building Digital UK (1649)
  5. Politics (1513)
  6. Openreach (1488)
  7. Business (1305)
  8. FTTH (1200)
  9. Statistics (1141)
  10. Mobile Broadband (1106)
  11. Fibre Optic (1010)
  12. Ofcom Regulation (962)
  13. 4G (955)
  14. Wireless Internet (953)
  15. Virgin Media (912)
  16. EE (632)
  17. Sky Broadband (625)
  18. TalkTalk (609)
  19. Vodafone (577)
  20. 3G (433)
New Forum Topics
»
»
»
»
Playlist editors
Author: timeless
»
4G LTE Antennas
Author: soulas85
Promotion
Helpful ISP Guides and Tips
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
Sponsored

Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved - Terms , Privacy and Cookie Policy , Links , Website Rules , Contact