Home
 » ISP News » 
Sponsored

VIDEO – Cafe Prank Shows the Danger of Hidden Broadband ISP Charges

Thursday, June 23rd, 2016 (1:45 pm) - Score 718

Relish (UK Broadband Ltd.), which operates a superfast 4G based fixed wireless broadband network in Central London, has today attempted to highlight how some ISPs will sneak price hikes into your contract terms and they’ve done it by comically tricking unsuspecting coffee lovers.

Obviously the somewhat self-promotional point of all this is so that Relish can highlight how their own service has “no hidden charges for customers“. However it also offers a useful reminder for consumers, which should encourage everybody to pay a little more attention to the small print.

Bridget Lorimer, Head of Marketing at Relish, said:

“In a world where we all live increasingly fast-paced and busy lifestyles, we can all be guilty of not reading every word of small print in a contract. However – as our video showed – when the terms and conditions are overtly confusing and unclear, people understandably feel frustrated by not knowing the full story of the deal they’ve signed up to. Despite being intentionally light-hearted, we hope our video encourages more consumers to check the terms of a broadband deal, before signing up to it.”

The prank itself involves an actor who poses as a covert barista at a busy London cafe hang out (Soho Grind). Relish’s coffee imposter greets customers by offering them a special promotional price for the coffee they normally order and all the customers needed to do was sign their name on the back of a takeaway coffee cup, but they end up getting a bit more than that.

The Advertising Standards Authority has already announced a new set of guidelines that will encourage ISPs to make their pricing clearer (here), which is due to be implemented on 31st October 2016. Never the less this probably won’t stop all of the abuses and so consumers should always keep an eye out for hidden charges.

Share with Twitter
Share with Linkedin
Share with Facebook
Share with Reddit
Share with Pinterest
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
Leave a Comment
1 Response
  1. wirelesspacman says:

    Shame they did not include some “out takes” where customers through their (very) hot coffee all over his face! 🙂

Comments are closed.

Comments RSS Feed

Javascript must be enabled to post (most browsers do this automatically)

Privacy Notice: Please note that news comments are anonymous, which means that we do NOT require you to enter any real personal details to post a message. By clicking to submit a post you agree to storing your comment content, display name, IP, email and / or website details in our database, for as long as the post remains live.

Only the submitted name and comment will be displayed in public, while the rest will be kept private (we will never share this outside of ISPreview, regardless of whether the data is real or fake). This comment system uses submitted IP, email and website address data to spot abuse and spammers. All data is transferred via an encrypted (https secure) session.

NOTE 1: Sometimes your comment might not appear immediately due to site cache (this is cleared every few hours) or it may be caught by automated moderation / anti-spam.

NOTE 2: Comments that break our rules, spam, troll or post via known fake IP/proxy servers may be blocked or removed.
Cheapest Ultrafast ISPs
  • Gigaclear £17.00
    Speed: 200Mbps, Unlimited
    Gift: None
  • Community Fibre £17.99
    Speed: 150Mbps, Unlimited
    Gift: None
  • Hyperoptic £22.00
    Speed: 158Mbps, Unlimited
    Gift: Promo code: BIGBANG
  • Vodafone £25.00
    Speed: 100Mbps, Unlimited
    Gift: None
  • Virgin Media £27.00
    Speed: 108Mbps, Unlimited
    Gift: None
Large Availability | View All
Cheapest Superfast ISPs
  • Hyperoptic £17.99
    Speed 33Mbps, Unlimited
    Gift: Promo code: BIGBANG
  • Shell Energy £20.99
    Speed 35Mbps, Unlimited
    Gift: None
  • NOW £22.00
    Speed 36Mbps, Unlimited
    Gift: None
  • Vodafone £22.00
    Speed 38Mbps, Unlimited
    Gift: None
  • Plusnet £22.99
    Speed 36Mbps, Unlimited
    Gift: £70 Reward Card
Large Availability | View All
The Top 20 Category Tags
  1. FTTP (4222)
  2. BT (3184)
  3. Politics (2154)
  4. Building Digital UK (2043)
  5. Openreach (1999)
  6. FTTC (1931)
  7. Business (1872)
  8. Mobile Broadband (1632)
  9. Statistics (1525)
  10. 4G (1400)
  11. FTTH (1372)
  12. Virgin Media (1302)
  13. Ofcom Regulation (1253)
  14. Fibre Optic (1247)
  15. Wireless Internet (1246)
  16. Vodafone (940)
  17. 5G (926)
  18. EE (922)
  19. TalkTalk (832)
  20. Sky Broadband (796)
Promotion
Helpful ISP Guides and Tips
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
Sponsored

Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved - Terms , Privacy and Cookie Policy , Links , Website Rules , Contact