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UPDATE UK ISP Zen Internet Freezes Line Rental Price Until 2020

Wednesday, August 31st, 2016 (1:35 am) - Score 980

Rochdale-based ISP Zen Internet has announced that they’re “freezing line rental costs for the next four years”, which for example means that both their new and existing small business broadband and / or phone customers will enjoy a price freeze at £17.00 plus VAT until 2020.

According to Ofcom, average line rental costs in the United Kingdom have risen by as much as 33% in the past five years and that’s despite the fact that the underlying wholesale cost of the service has remained fairly flat.

One of the reasons for this is because providers have often preferred to shift the rising costs of broadband (e.g. higher data usage) into line rental, which can also make their Internet packages appear more attractive (pricing).

Andrew Fryatt, Zen’s Managing Director, said:

“Many of the larger broadband and telephone providers have recently announced significant increases in the cost of their monthly telephone rental costs. This happens annually in the UK in spite of the fact that wholesale prices have remained in the doldrums for some time.

At Zen we are committed to ensuring our customers benefit from a value product backed up by first-class customer care and a carrier-grade broadband connection. That’s why we’re freezing line rental costs for the next four years.”

However Zen’s announcement makes no mention of whether or not the same freeze also applies to their domestic (home) packages, which currently price line rental from £16.99 inc. VAT per month. Mind you it would be rather odd for an ISP like Zen to boast about freezing prices for businesses, thus taking the moral high ground, and to then not apply that same approach to home users.

We have asked Zen to clarify.

UPDATE 8:41am

Zen has confirmed that the freeze also applies to their home / residential customers.

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By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
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5 Responses
  1. mrpops2ko says:

    it doesn’t matter either way because its all a scam. official wholesale line rental prices have fallen consistently over the years.

    doing this kind of PR stunt seems meaningless, unless they are willing to also commit to broadband price locks too. Then i’d be surprised. All this means is that their broadband prices will go up more instead of line rental, which is just a set of 2 figures that really should only be 1.

    1. Mark Jackson says:

      Yes and no, but you’re forgetting that the new advertising rules will soon force ISPs that offer broadband + line rental bundles to start showing a single price.

  2. cyclope says:

    Yes, but isp’s like zen sell bb &lr as a bundle and as separate services,some of us don’t want lr & bb with same provider,as we can get better deals this way

  3. Vince says:

    That sounds good until you remember that Zen recently hiked rental prices. Despite no change to wholesale.

    They’re already profiteering at this rate.

  4. DTMark says:

    I hear about all these offers all the time, especially on TV. The price of fixed-line “broadband” is seemingly always about £30 to £40 a month. It doesn’t change.

    Regardless of whom the provider is, unless it’s AAISP (comedy prices) or someone like Talk Talk (bargain basement). And even Talk Talk isn’t much cheaper, we’re talking a couple of pounds.

    Fixing the line rental at £17 sounds attractive, but perhaps I’m alone in thinking that £30 to £40 a month for fixed-line broadband at such slow speeds (unless you really are right next to the cabinet) is actually rather expensive; there are no “bargains” to be had.

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