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Plusnet Cuts Broadband Prices as “unintelligible” Radio Ads Banned

Wednesday, May 31st, 2017 (7:48 am) - Score 2,794

A case of bad timing today as budget ISP Plusnet has cut their UK broadband and phone bundle prices, albeit on the same day as the Advertising Standards Authority (ASA) has also banned two of their radio adverts for failing to be “presented in a clear and intelligible manner.”

Both of the relevant radio adverts were heard during March 2017, with the first one being used to promote their broadband bundles and the second one highlighting the merits of their mobile tariffs. However, one person complained that “the terms and conditions in ads (a) and (b) were spoken too quickly and therefore unintelligible.”

Plusnet denied the complaint and said they believed that the T&Cs “could be heard, were spoken at an acceptable speed and that they were therefore intelligible,” although they also admitted to having recently reviewed their radio ads and “were in the process of revising those ads so that they were read at a slower speed and more clearly.” Suffice to say the ASA was unforgiving.

ASA Ruling (REF: A17-382755)

We noted that the terms and conditions that followed the statement “Plusnet, we’ll do you proud” in both ads (a) and (b) were spoken at a much faster pace compared to the rest of the ad. We considered that the words were difficult to make out and that they had been delivered too quickly to be understood by listeners. Because those conditions had not been presented in a clear and intelligible manner, we concluded that the ad was misleading.

Unfortunately for Plusnet the ruling has been published on the same day as they launch a string of new cut-price offers on their broadband and phone bundles, two of which include additional cashback offers and free activation. The key offer packages and prices are as follows.

As usual each of the discounted packages include unlimited usage, an included wireless router, included line rental, Parental Controls (network-level filtering) and UK-based customer support. A number of UK calling add-ons are also available (e.g. Anytime calls), albeit at extra cost. Otherwise the prices are as follows.

Unlimited (up to 17Mbps) + £75 Cashback
Price: £17.99 per month for 18 months (£27.98 thereafter) + £10 one-off activation fee

Unlimited Fibre (up to 38Mbps) + £50 Cashback
Price: £24 per month for 12 months (£32.98 thereafter) + FREE activation

Unlimited Fibre Extra (up to 76Mbps)
Price: £30 per month for 12 months (£37.98 thereafter) + FREE activation

However these offers have been somewhat confused by Plusnet’s recently announced price rise on 29th June 2017, which means that the standard monthly cost will still rise by an extra +£1 at the end of next month. Take note that if you also need a new “phone line” installed in your property then this will attract a one-off cost of £49.99 and those in remote rural areas may have to pay a few pounds more to receive the same service.

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By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
Leave a Comment
3 Responses
  1. Chris says:

    As an existing plus net customer I am sick of the continual small prices rises.

  2. captain.cretin says:

    “unintelligible”

    Its that narthern aksent.

    PNs marketing plan is “suck them in with a deceptively low price, then quietly bleed them dry while offering the least service we can get away with”.

    Just my opinion after having to deal with them on behalf of my parents.

  3. Disappointed plusnet customer says:

    I too agree with both of these comments. They continuously bleed you dry while offering as little service as possible. I suffer regular disconnects despite using new equipment, being connected to the master socket without any extensions. Yet their support roll the same s**t off the screen. They don’t bother calling you back within the 5 working days which is pure and utter disgraceful. I am currently paying for 17Mbps yet I receive 2Mbps. It’s disgusting. I really hope the new legislation of 50% of advertised claims comes into effect soon because 10% is quite frankly “forcing you to eat s**t” treatment.

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