Three UK Launches New “Advanced” 100GB Data 4G Mobile Plan

Mobile operator Three UK has quietly introduced a new “Advanced” plan with a 100GB data cap, as well as “all-you-can-eat” minutes and calls, which seems designed to sit in-between their current 30GB capped tariff and the top “all-you-can-eat” data tier. But there’s a catch.. of course.

The 100GB (GigaByte) SIM Only plan costs either £25 per month for a 12 month contract or £29 on a 1 month term, which makes it pretty good value. As usual customers will also benefit from the operator’s mobile roaming at no extra cost (Feel At Home) and their new Go Binge service (i.e. unlimited video streaming via Netflix, TVPlayer etc.).

Overall the new plan is £4 per month cheaper than Three UK’s top “all-you-can-eat” data/calls/texts package, although there’s a catch. Until now all of Three UK’s data capped “Advanced” plans have imposed a restriction on Tethering that matches the data cap of the package itself (except on their “all-you-can-eat” data tier where a 30GB cap applies).

Sadly the 100GB plan breaks the above tradition by adopting the same 30GB cap as their top “all-you-can-eat” data/calls/texts plan, which perhaps isn’t a surprise because otherwise it might be more attractive to those already on their top tier (a high Tethering cap is often a lot more desirable than “all-you-can-eat” data via a Smartphone).