Sure Launch 40Mbps Unlimited 4G Home Broadband on the Isle of Man
Telecoms operator Sure has launched a “totally unlimited” 4G broadband service on the Isle of Man (British Crown Dependency), which it claims is a “superior alternative to fixed line broadband.” Download speeds of up to 40Mbps (2Mbps upload) are available over the new product.
The service costs from £24.99 per month and, for a limited time, customers can get their up-to 40Mbps product for the same price as the up-to 20Mbps product on a 24 month contract. There is no installation fee and the free TP-Link based Home Router (RRP £139) is said to work straight out of the box.
Sure are also offering their 4G broadband service on a 30-day trial basis, which means that if customers are unhappy then they can unsubscribe at no extra cost within the first month.
Mike Phillips, CEO of Sure, said:
“A fast and reliable internet connection is an expectation of modern life. Our 4G+ broadband service, which uses Sure’s state-of-the-art mobile network, gives customers access to a fast and consistent internet connection at home, something many Isle of Man residents struggle with because of the island’s existing, ageing broadband infrastructure.
If all Isle of Man residents used the 40Mbps 4G broadband service the island would be ranked third in the world in the Cable.co.uk rankings, which is a huge improvement. We have already had fantastic feedback from customers who are using our 4G broadband service instead of a fixed broadband product and demand for this product is exponentially growing.”
It’s clear from the product page that Sure views their new wireless 4G broadband product as being a service that can challenge the rival fixed line broadband packages from Manx Telecom. In fact the provider claims that customers of Manx could cancel their landline and broadband to “save at least £525,” which is based on a comparison with Manx’s Ultima Unlimited ‘up to’ 40Mbps service at £29.45 per month (this also requires a landline from £17.45 per month).
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, Google+, Facebook and Linkedin.
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Will the rest of the UK see this in some form? I hope so, but I’m not holding my breath!
Not anytime soon, certainly not for laptop/desktop computers or via Tethering. Three UK has an “all-you-can-eat” 4G data plan but it’s only for Mobiles. The Isle of Man is a unique market and it’s very different to that of the UK. You could do the same service here but I imagine it would be much more expensive and coverage / capacity could be in issue in many areas.
Three do currently have a 100Gb/month home-fi deal for £30/pm at present – but they don’t advertise it as it isn’t available everywhere. It is available in their shops and possibly by phone. Works pretty well for me.
Thanks for the replies folks.
I already have a couple of “freedata” sims from Three, while they work, they are extremely slow as the signal is far too weak out here in the sticks. Similar with the other main providers.
Sadly, 100GB a month wouldn’t cut it for me either, my openwrt router says that we’ve used nearly 200GB in four days!
We currently get ~20 down/~4 up on VDSL.