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Customers of ISP Sky Broadband Braced for Annual Price Hike

Wednesday, February 14th, 2018 (12:16 pm) - Score 26,537
sky broadband uk logo 2017

Sky has quietly updated their UK website to note that “some” of their Sky Broadband prices will “increase” on 1st April 2018, which we predict could result in an average rise of around +£1-2 per month on the standard rental charge. Unfortunately Sky aren’t expected to reveal the exact details until next week.

The move would be in keeping with Sky’s last price rise on related packages, which occurred on 1st March 2017 (here); that one saw the underlying price of their line rental and broadband packages increase by +£1.59 per month. The cost of calling via Sky Talk also increased by several pence.

Price rises are rarely greeted with much affection, although there are a number of reasons why they occur. The main reason is because we’re all consuming much more data than before and ISP’s have to compensate for the flexibility of their “unlimited” allowances somewhere.

Rising inflation can be another factor and providers are also under pressure to adopt all sorts of new Ofcom rules and Government regulations, such as the system for sending millions of copyright warning emails (“subscriber alerts“) (here). Not to mention new Internet snooping measures (here) and plans for automatic compensation (here), as well as the need to introduce new content or services.

Ofcom’s rule against mid-contract price hikes means that some customers might be able to use such increases to exit their contract penalty free (you’d need to do this within 30 days of the notification), although this may depend upon the scale of Sky’s increase. Alternatively customers could try calling the operator to haggle for a lower price (Retentions – Tips for Cutting Your Broadband Bill Without Switching ISP).

Just remember that most of the major broadband ISPs will increase their prices at least once a year.

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Mark Jackson
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
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17 Responses
  1. D R Parker

    I am a sky customer, have been for years.My package is over a £100 pound now it’s getting to the point where I am thinking enough is enough I am paying Sky over£1,200 a year. I forgot you had pay for a TV licence there would be uproar. I beginning to think Sky are getting a bit greedy.

  2. Rollers

    Sky got greedy a few years ago and never let go of the fact.
    Worth a haggle or a move?

  3. Hugh

    Sky have been doing it for years, I to have a monthly outgoing of £100 going to sky, I have since cancelled the sports package as things are starting to get out of hand, our package did start off less than £100 but it getting to the stage I feel sky are now trying to rip their customer’s off to cover the overly priced billion pound deal they have with the EPL. Come on who wants to watch Brighton vs Huddersfield or Burnley! Cancelled subscription due to the fact. Anymore price rises I will be looking to leave sky and look for a new TV and broadband provider.

    • occasionally factual

      I got rid of Sky 8 years ago and bought a Freesat box. Just swap the Sky box out and was away.
      Have upgraded to a newer box 2 years ago but still saved an absolute fortune.
      The cost of both boxes was less than 1 years subs back in 2010.
      And haven’t really missed any of the Sky programmes.

  4. Rahul

    Until recently I was paying £33.43 for up to 17Mbps with Sky. I was going to go and cancel the contract as the price was too high. Considering that Fibre optic is much cheaper than that for much faster speeds.

    Anyway, when Sky Support sensed that we wanted to cancel the contract (as more than 12 months was up) they cowardly offered a cheaper price of £21.49 a month as I was a long term 16 year customer according to their records. Even though I had other providers over the years. So I decided to stick to them, fair enough.

    If you just scare them off that you’re going to runaway and switch to another provider that’s cheaper, they will definitely offer you a cheaper package just to secure you as a customer! However, they will be silently hiking up the prices until of-course you don’t take action to either call them to say you are going to leave them or you switch providers.

  5. Michelle MORSALI

    I got my deal £9.49 a month for line rental and unlimited broadband, when I moved house which was free to do they took £37.50 out of my account and put my bills up to double, in have phoned several time and get nowhere so now I have cancelled my DD and am going to cancel at end of contract.there is no way of contacting them and keeping proof of what you say as there is no chat line only over the phone, or send a letter which they say they never received.

  6. Chris Villiers

    See ya later sky

  7. Steph

    Fibre is getting to slow not delivering what they say coutomer services are so rude at times took of sky sports and cinema to cut cost but not took it down that much still 80.00 plus

  8. Simon Dix

    No offence to all those making comments about sky charging ridiculous amounts of money but they don’t care as long as you keep paying the subscriptions…easy solution,cancel your contracts and walk away and save alot of money?

  9. darren

    far to exspensive i would use NOW TV no contracts choose what package you want

  10. Jacqueline Harrhy

    Why does everyone think they don’t have to pay for boardband and tv channels? If you don’t want to pay for tv channels go free view. Every tv has it built in now. And as for boardband would you get your gas or electric free….. NO

  11. Jacqueline Harrhy

    If you don’t like what’s on why have it? Sky, virgin is a luxury not a necessary

  12. mark

    my sky fibre for gaming is a lagfest. im glad they put prices up so now i can leave free of charge. thanks sky

    • Jerry

      You will probably find that these hikes are in line with inflation. They usually find some reason to justify their actions.

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