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Sky UK Integrates Full Netflix Service into New Sky Q TV Package

Thursday, March 1st, 2018 (8:43 am) - Score 6,132
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All for a single bill. Sky UK (Sky Broadband) has today announced a new partnership with internet video streaming giant Netflix, which will enable them to bundle the full Netflix service into a new Sky TV subscription pack. This combines content from both providers side-by-side for the first time.

Most UK Pay TV and broadband ISPs that bundle Netflix tend to merely include the service as an app, which is usually offered alongside a temporary subscription discount for existing subscribers. Meanwhile Sky’s approach merges the service under a single package via one monthly bill.

Existing Netflix users will also be given the option to migrate their account to the new Sky TV bundle or continue to sign-in via the streaming giant’s app.

Jeremy Darroch, Sky Group CEO, said:

“The exciting new features coming to Sky Q will enable Sky customers to access even more of the best entertainment delivered over the best product platform. By placing Sky and Netflix content side-by-side, along with programmes from the likes of HBO, Showtime, Fox and Disney, we are making the entertainment experience even easier and simpler for our customers.

Our recent announcements mean we will extend our leadership in delivering customers the best viewing and user experience in Europe.”

In terms of the launch date, Sky will only say to expect its arrival on Sky Q “in the coming year” (i.e. the UK and Ireland will get it first, followed by Germany, Austria and Italy). Sky also added that they will launch Netflix as a standalone app on NOW TV’s family of streaming devices, including on their recently launched NOW TV Smart Stick, which is a long overdue development considering that pretty much everything can access it now.

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Mark Jackson
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
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12 Responses
  1. Avatar Michael

    This was an unexpected surprise.

  2. Avatar ASH

    YES! Wanted this for so long, hope its the same price

  3. Avatar timeless

    l hope this doesnt mean we need a TV licence for Netflix now, at the moment you dont need one if your not watching live TV, but seeing as its potentially going to be bundled with Sky that might change its is going to be annoying.

    • Avatar Drew

      You need a tv licence to use any tv so don’t really know where your coming from

    • Avatar rtho782

      No, you do not. You can watch all the on demand TV you like with no license, as long as you don’t watch iPlayer and don’t watch live TV as it is broadcast.

    • Avatar timeless

      incorrect: http://www.tvlicensing.co.uk/faqs/FAQ104

      note the line: You don’t need a TV Licence if you only ever use these services to watch on demand or catch up programmes except if you’re watching BBC programmes on iPlayer.

      like l said if you only ever use Netflix, at present you can call them up and they will send a letter out noting you dont need a licence. no point paying for something you dont use.. and lets face it no point using the BBC, just a bunch of crap on it these days and the news is pretty much pro-tory bias.

  4. Avatar spurple

    Well, a sensible and long overdue step forward.

    Now please, Sky, could you cut down the amount of ads you show by 100%? This is becoming unbearable in a service that costs anywhere from 3 to 12 times the price of Netflix.

    • Avatar Mike

      Like with cinema licensing eats up a lot of what you pay, cinemas get it back via confectionary, Sky/VM etc. get it back via ads.

      The best way to send a message to the media companies is to boycott/file-share the lot.

  5. Avatar Roy

    What does this mean for NOWtv?

    • Avatar Kev

      The Netflix App will be added to the Roku boxes and the new streaming stick according to the articles

    • Avatar timeless

      those articles cant be that new, Roku has always had Netflix preinstalled (Roku until recently was my main source of entertainment), pretty sure the Fire sticks come with it as well, or at least according to my friend who prefers them over Roku.

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