Sky UK Integrates Full Netflix Service into New Sky Q TV Package

All for a single bill. Sky UK (Sky Broadband) has today announced a new partnership with internet video streaming giant Netflix, which will enable them to bundle the full Netflix service into a new Sky TV subscription pack. This combines content from both providers side-by-side for the first time.

Most UK Pay TV and broadband ISPs that bundle Netflix tend to merely include the service as an app, which is usually offered alongside a temporary subscription discount for existing subscribers. Meanwhile Sky’s approach merges the service under a single package via one monthly bill.

Existing Netflix users will also be given the option to migrate their account to the new Sky TV bundle or continue to sign-in via the streaming giant’s app.

Jeremy Darroch, Sky Group CEO, said:

“The exciting new features coming to Sky Q will enable Sky customers to access even more of the best entertainment delivered over the best product platform. By placing Sky and Netflix content side-by-side, along with programmes from the likes of HBO, Showtime, Fox and Disney, we are making the entertainment experience even easier and simpler for our customers.

Our recent announcements mean we will extend our leadership in delivering customers the best viewing and user experience in Europe.”

In terms of the launch date, Sky will only say to expect its arrival on Sky Q “in the coming year” (i.e. the UK and Ireland will get it first, followed by Germany, Austria and Italy). Sky also added that they will launch Netflix as a standalone app on NOW TV’s family of streaming devices, including on their recently launched NOW TV Smart Stick, which is a long overdue development considering that pretty much everything can access it now.