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BT TV Adds Amazon Prime Video to its UK Broadband IPTV Platform

Thursday, June 21st, 2018 (1:30 pm) - Score 2,682
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Broadband ISP BT has announced that they’ve become the first major UK pay TV provider to offer access via their YouView (IPTV) powered set-top-box to Amazon’s Prime Video streaming service, which will show up as an app to customers of the service. But those with their Youview+ Ultra HD (4K) boxes have to wait.

The new Amazon service is already being rolled out “gradually” to “allBT TV customers from this week, although owners of their Youview+ Ultra HD boxes will have to wait and bit longer and should get it “later in the summer.” In addition, customers with an older YouView+ BT TV box “won’t have access” to the app and should contact the provider in order to enquire about an upgrade (so not quite “all“).

Tony Singh, BT’s Consumer Content Director, said:

“We’re delighted to be the first UK pay-TV service to offer Amazon Prime Video content to our customers. BT TV gives our customers the flexibility they want to watch all their favourite shows – and of course all the sport – in one place and on one bill.

Our ambition is to offer an unrivalled choice of TV content for our customers by partnering with the very best providers, with Prime Video joining a brilliant line-up including BT Sport, Netflix, NOW TV, BBC iPlayer.”

Naturally BT TV users will need to be subscribed to the Amazon Prime service in order to access it, which currently costs £79.00 a year or £7.99 a month (this also gives you access to music streaming and cheaper / faster deliveries on parcels etc.). We note that Amazon recently won the rights to show 20 Premier League matches a season for 3 years from 2019, which complements the BT Sport offering (here).

Both Netflix and NOW TV are also either already part of BT’s offering or due to join them in 2019, which makes their TV platform an increasingly strong aggregator of content. On the other hand it’s easy enough to get all of this on third-party set-top-boxes (e.g. Roku) and recently BT TV has been bleeding customers (here).

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Mark Jackson
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
Leave a Comment
6 Responses
  1. Avatar un4h731x0rp3r0m

    Chances are if you are that into Amazon Video and want to watch on your TV you bought a £30-40 quid fire tv stick already. Technically speaking this is not the first pay-tv provider to offer the availability either, with some jiggery pokery you can shove the Roku Amazon app on NowTV boxes 😉 NOT official but possible none the less.

    • Avatar Graeme

      Even after they closed the developer mode?

    • Avatar un4h731x0rp3r0m

      I trust you are referring to the original boxes of some years back (white gen 1 boxes circa 2014-15 and black boxes of 2015-2016 <<or there about). The white boxes have been discontinued and you would be hard pressed to find an original black box now. YES on those they closed the the loop hole with a firmware update.

      I was referring to the newest boxes (black with flat top) which appeared from 2016. Ive no idea if the technique works on the NOWTV STICK which came out just a few months back. The current boxes allow you to change update server to block firmware downloads.

      PS…

      It appears any TV service which uses the Netgem platform will be getting amazon prime functionality. So expect to see it on EE boxes along with the already available alexa on their platform.

  2. Avatar Meadmodj

    Interesting how the market has developed. Even Sky are now set to add Netflix to Sky Q. What people want is a single menu structure that they can get used to, hence why these TV boxes (BT TV, SKY Q, VM TIVO) continue. Previously each company wanted some exclusivity but I think Netflix has been the catalyst for change. Changing HDMI inputs on the TV and having separate devices is not what people want.

    • Avatar un4h731x0rp3r0m

      I will personally be sticking with my Nvidia shield rather than multiple pay for this and then add on that contracts of any of the providers. Still do not know how TT, BT and a couple of others get away with charging for what is basically freeview with a couple of bonus channels.

  3. Avatar Neb

    Enjoying all my content off my LG TV – no box required – Netflix, NowTV, Amazon, BBC, YouTube etc etc…

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