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BT Sport Secure 20 Extra Premier League TV Footy Matches for £90m

Thursday, June 7th, 2018 (12:16 pm) - Score 918
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Earlier this year BT splashed £295m per season to secure the rights to show 32 Premier League matches on BTSport UK for a further three years from the 2019/20 season (here). Today the broadband ISP and pay TV provider has added 20 additional matches to that total by spending another £90m (total cost of £975m).

BT claims that they have “remained financially disciplined” during the bidding process for the new rights and expect to be in a “strong position” to make a return on their investment through “subscription, wholesale, commercial and advertising revenues.”

The operator has also recently agreed a multi-year deal to offer Sky’s NOW TV video streaming service, which includes Sky Sports TV content, from early 2019. Meanwhile BT TV customers will be able to access all of the action on BTSport from £6.00 a month extra (the channels are available via BT TV, the BT Sport App, to EE customers, on the Sky platform and to Virgin Media customers).

Andy Haworth, MD for BT Consumer Content and Strategy, said:

“We’re delighted to be able to offer our customers even more Premier League matches and to create exciting mid-week nights of top flight Premier League football action.

The fantastic sport our customers can view continues to grow. Today’s Premier League announcement, and the recent deal with NOW TV, means BT TV customers will have access to all of the best exclusively live sporting action in the UK. We look forward to continuing as a partner of the Premier League and showcasing the most exciting league in the world.”

BT adds that their audience figures for BTSport continue to grow, with average viewing up 17% at the end of this football season plus a record breaking 8.5 million people watched the UEFA Champions League Final this year across TV and digital platforms (mind you, the latter was broadcast for free). On the flip side their most recent financial results showed a sharp -16,000 quarterly decline in the BT TV customer base (here).

The news will no doubt do little to dampen complaints from some quarters, not least over the ever increasing price of being able to access and view all of this content. At the same time others continue to suggest that BT should be investing their money into rolling out ultrafast broadband networks to even more of the UK, although Openreach are today a “legally separate” business from BT’s retail division and have a very different focus.

Elsewhere it’s interesting to note that Amazon has also won the rights to show 20 Premier League matches a season for three years from 2019, which will no doubt support their prime video streaming service against rivals like Netflix. The matches will be available free to members of the service (this costs £79 a year or £7.99 a month and also gives you access to their music streaming service, as well as discounts on deliveries).

Leave a Comment
8 Responses
  1. Avatar Billy

    I never could figure out why people are so keen on football. When I was a young lad, football was (a) Just an excuse to go out and pick a fight with someone, and (b) Something you were forced to do on cold winter days when you’d rather be in a warm library reading Biggles. Fast forward 50 years and football is now (a) A bunch of overpaid idiots who like to spit on live TV and encourage today’s kids to wander around spitting as though it is somehow now a sociably acceptable behavior, and (b) an occupation to keep drunk drivers and rapists busy until the cricket season starts.

    • Avatar Nathan Brassington

      You idiot

    • Avatar graycoll

      Sounds like you are still living in the 1950s.

    • Avatar Billy

      People were a lot more civil to one another in the 1950s and name calling was something that badly behaved children indulged in.

    • Avatar Marty

      So the concept of playing a football match is what people actually like doing or in another way encouraging exercise in children is a unfamiliar thing to you.?
      Clearly it must be judging by the tripe you just came out with. Plus your complaint about people playing football and the overpriced nature of it doesn’t really tie well with the above article.

  2. Avatar Billy

    That was a very eloquent response to my opinion, are you a football supporter by any chance?

  3. Avatar asrab uddin

    Football is an overstated sport – its about time it died out, too many matches and too many teams cant keep up with all thats going on,

    i only really care when England are playing in world cup or Euro cup, and even then they cant even make it to the semis,

    i wonder what happens to the euro cup after brexit ?

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