Virgin Media is First UK Pay TV Provider to Add BBC Sounds App

Broadband ISP Virgin Media has today become the first Pay TV provider in the United Kingdom to add the BBC Sounds app, which via their v6 set-top-box (STB) platform will give customers access to listen to all of the broadcasters live and on-demand radio, music and podcast content.

The new app means that all of the BBC’s 18 national stations, including 40 local stations, can be listened to live as well as 80,000 hours of audio content from its collection of podcasts and other programming.

David Bouchier, VM’s Chief Digital Entertainment Officer, said: “The BBC has a wide range of radio stations and a fantastic collection of audio shows and podcasts that our customers will be able to access at a click of a button. The BBC Sounds app is the latest feature to be added to our TV platform which is giving our customers the most streamlined experience possible with all of their favourite content in one place.”