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Sky UK to Open First Retail Shops Across the Country

Wednesday, Oct 21st, 2020 (10:44 am) - Score 3,160

Broadband ISP and TV provider Sky (Sky Broadband) has today announced that they are to start opening retail shops across the United Kingdom, with the first being in Liverpool on 26th October 2020. This will be the first time all of their products have been under one roof.

The move, which is the polar opposite of Virgin Media’s recent decision to scrap their own shops (here), comes at a challenging time for the high street after it was hit hard by COVID-19. Admittedly Sky does already have plenty of pop-up shops and kiosks, but those aren’t full stores and have tended to focus more on their TV products.

A number of these shops are due to open this year (we understand that number will be around 5), starting in Liverpool, and Sky has plans to open further shops in 2021, although they haven’t said precisely how many or where these will be placed.

Sky has also struck a deal with technology repair chain iSmash. This means that some shops will host iSmash in-store, providing customers with professional repair and support for their smart devices.


Stephen van Rooyen, Sky’s CEO of UK & Europe, said:

“Our new Sky shops are a great way for us to showcase the amazing benefits and customer service we have to offer new and existing customers. We’re proud to see our shops opening at a challenging time for the UK high street, and alongside our partners at iSmash, we’ll bring service, innovation and convenience all in one place, under one roof, at a time when keeping people connected has never been more important.”


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By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook and .
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17 Responses
  1. Avatar photo Pezza says:

    No, I’d only use them to complain, like how they expect me to pay £50 to upgrade my Sky Q box to received HDR, a box I don’t own and that others get for the same price as me without paying to upgrade.. hmm need to get in the phone are have a go at them for this.

  2. Avatar photo Fabrizio says:

    They always had kiosks in my local Westfield shopping centre. They could never access anything and always tried to upsell you with “ special “ deals which are routinely available online. When I asked in the past about some specifications about hardware, they were completely clueless. Also I don’t remember now what it was but they misled me with wrong infos. I hope these new shops will train their staff better. I’m with Sky now for everything ( mobile, telly and broadband ) but it wasn’t because of their kiosks’ staff though 😉 lol

  3. Avatar photo adslmax says:

    Don’t come to Telford. We don’t want Sky.

    1. Avatar photo What says:


      They could help you max with your G.fast 🙂

    2. Avatar photo adslmax says:

      G.fast is pointless and a waste of time!

    3. Avatar photo What says:


      So when you said the following on Tuesday 20th October 2020 was it a lie?

      ‘G.fast installed this morning! Not bad 143 down and 28 up on the new line.’

    4. Avatar photo adslmax says:

      @ What says


      Summary of Performance Test
      Wednesday 21 October 2020 | 21:46:39
      21 Ms
      143.66 Mbps
      28.45 Mbps
      Advance Test
      Download Test
      Download speed achieved during the test was 143.66 Mbps
      For your connection, the acceptable range of speeds is 95 – 146.51 Mbps
      IP Profile for your line is 146.51 Mbps
      143.66 Mbps
      146.51 Mbps
      Upload Test
      Upload speed achieved during the test was 28.45 Mbps
      IP Profile for your line is 30 Mbps
      28.45 Mbps
      30 Mbps

    5. Avatar photo adslmax says:

      What says

      too slow as G.fast can’t get 330/50. Pointless!

  4. Avatar photo freddie says:

    So open a non essential shop in a part of town with a tier 3 lockdown? So non essential shops to shut?

    Someone needs firing.

  5. Avatar photo cdh1981 says:

    Good. Maybe It’ll stop the pestering robots that set up stall in shopping centres around the country. Nothing more annoying than a suited android waving a leaflet in your face to get your attention when all you want to do is go to the shops, get what you need and go home.

  6. Avatar photo adslmax says:

    “with the first being in Liverpool on 26th October 2020”

    NOT ALLOWED – TIER 3 – Sky bosses need fired & sacked for breaking the government rules. Will report Sky!

    1. Avatar photo LMGTFY says:

      One moment legal eagle…

      “ Under Tier 3 rules, all shops are able to remain open – even those which were classed as ‘non-essential’ earlier this year.”


  7. Avatar photo Matthew says:

    Maybe I am confused but why is this a bad thing it is a source of employment for people. Virgin will likely start being in O2 shops like BT do with EE I expect.

    1. Avatar photo Mike says:

      Are salesmen considered… people?

  8. Avatar photo RaptorX says:

    All this kind of stuff is done online nowadays. It’s gonna tank, especially in this era of coronavirus. What a stupid decision.

    1. Avatar photo Peter says:

      It gets people jobs.

  9. Avatar photo stew says:

    Wow everyone’s so salty. guys it’s a shop for people to get help with the products they’ve bought through sky and to enquire about other products. You might not all appreciate that but if you are comfortable doing everything online then the shop isn’t intended for you. I think everyone one needs to calm down, it’s just a shop

Comments are closed

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