» ISP News » 
Sponsored Links

Zen Internet Reports Annual UK Internet Traffic Surge of 78%

Thursday, Mar 18th, 2021 (8:59 am) - Score 1,392
zen internet uk isp

Broadband ISP Zen Internet has published a brief summary of internet traffic trends on their network for the past year (March 2020 to March 2021), since the first COVID-19 lockdown, which found that internet usage in the United Kingdom had increased by 78% year-on-year.

The global pandemic has caused many adults and children to start working and playing more from home, even outside the major lockdowns, which in turn has driven a significant increase in consumer traffic across most ISPs and Zen Internet are no exception.

Zen reports that traffic to the BBC’s sites increased by a staggering 220%, while Amazon also saw a 143% rise year-on-year and Netflix traffic jumped 136% over the same period (that compares to a 28% increase in the year prior).

Zen’s Traffic Highlights (2020 to 2021)

— The Xbox launch on 10th October 2021 saw an 11% rise in traffic across Zen’s network.

— Daytime household internet usage increased by 75% and the evening peak by 65%.

— 16th December 2020 saw the biggest peak of 2020, 14% above normal, mostly due to traffic driven by live-streaming of football on Amazon Prime and a Call of Duty game update.

— Christmas Eve and Christmas Day saw a dramatic drop in traffic, 22% and 14% respectively, in comparison to the proceeding weeks (not uncommon as people tend to spend more time doing other things).

— A new traffic record was set on 11th March, with traffic reaching its highest point ever – 18% above the previous peak, but sadly they don’t give a figure for the data volume.


Share with Twitter
Share with Linkedin
Share with Facebook
Share with Reddit
Share with Pinterest
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook and .
Search ISP News
Search ISP Listings
Search ISP Reviews
9 Responses
  1. Avatar photo Oggy says:

    People in lockdown watched more telly!

    Thank goodness Zen have reported that otherwise we’d never have known.

    1. Avatar photo Boggy says:

      And thank god you commented it otherwise we would never have considered it!

    2. Avatar photo Doggy says:

      And thank God Boggy left the come-back/meta comment otherwise I won’t have know this was a comments section!

    3. Avatar photo Moggy says:


  2. Avatar photo Charles Smith says:

    Okay, I’ll fess up. It was me on my 65mbps Zen broadband link.

    1. Avatar photo Bubbles says:

      Haha! We all know it though!

    2. Avatar photo Jamie McGlynn says:

      mmm… Well, I suppose I should be glad my needs aren’t too demanding.

      I’m perfectly happy and not mind at all to set something going and come back to it (a few hours) later. 😛

  3. Avatar photo Captain obvious says:

    I left Zen last year because their customer service went down the toilet over the last few years.
    If it was already bad before, it must have gotten even worse during the Lockdown with the massive increase in usage and people having issues.

    1. Avatar photo Mr Nick Erelastic says:

      You’re not wrong, Captain. So many attempts to talk to them unanswered since Christmas. Next week it’ll be three weeks waiting for a response from their loyalty team.

      Too late now, I gave up. Leaving at the end of the month, though they don’t know it yet because it seems impossible to speak with them.

Comments are closed

Cheap BIG ISPs for 100Mbps+
Community Fibre UK ISP Logo
Gift: None
NOW £25.00
Gift: None
Virgin Media UK ISP Logo
Virgin Media £25.00
Gift: None
Vodafone UK ISP Logo
Vodafone £26.50 - 27.00
Gift: None
Plusnet UK ISP Logo
Plusnet £27.99
Gift: None
Large Availability | View All
New Forum Topics
Cheapest ISPs for 100Mbps+
Gigaclear UK ISP Logo
Gigaclear £17.00
Gift: None
Community Fibre UK ISP Logo
Gift: None
BeFibre UK ISP Logo
BeFibre £19.00
Gift: None
YouFibre UK ISP Logo
YouFibre £21.99
Gift: None
Hey! Broadband UK ISP Logo
Gift: None
Large Availability | View All
The Top 15 Category Tags
  1. FTTP (5649)
  2. BT (3547)
  3. Politics (2578)
  4. Openreach (2327)
  5. Business (2304)
  6. Building Digital UK (2263)
  7. FTTC (2054)
  8. Mobile Broadband (2015)
  9. Statistics (1815)
  10. 4G (1703)
  11. Virgin Media (1654)
  12. Ofcom Regulation (1485)
  13. Fibre Optic (1414)
  14. Wireless Internet (1410)
  15. FTTH (1382)

Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved - Terms , Privacy and Cookie Policy , Links , Website Rules , Contact