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FullFibre Ltd to Plant a Tree for Every UK FTTP Broadband Order

Thursday, November 4th, 2021 (11:55 am) - Score 768
fullfibre van and engineer working picture

Network builder FullFibre Limited, which is working to deploy their 1Gbps Fibre-to-the-Premises (FTTP) broadband ISP network across “at least” 500,000 premises by 2025, has today responded to the COP26 event by pledging to plant a tree for every new order placed for their service via Fibre Heroes.

The trees will be planted across the world’s most needed RE-forestation projects in each of their customers’ names. The operator added that they already “closely measure their waste levels and carbon footprint, reporting to their board on their environmental performance and the actions they can take to reduce any negative effects,” but they wanted to go even further.

Director of Sales, Dan Jones, said: “We are doing a lot as an industry and behind the scenes as a company already, but while the Green agenda takes centre stage during November we want to extend the opportunity to get involved to our customers. That’s why for every order placed to upgrade to cleaner and greener full fibre broadband via www.fibreheroes.co.uk we will fund the planting of a tree across the worlds most needed RE-forestation projects in each of our customers names.”

Admittedly, FullFibre currently only covers 50,000 premises and so the impact of this will be limited, but they are now building at a rate of 15,000 premises per month.

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By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
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8 Responses
  1. M says:

    Considering the highest price I could find to plant 1 tree is 1 GBP, this is pathetic. Just another company pretending to care.

    1. Matthew Morgan says:

      That’s if they plant it in the UK. If planted in Africa, than more like 8p to 9p per tree.

    2. M says:

      That’s exactly my point, the absolute highest number is still a very very low commitment on contracts that are several hundred pounds each.

      It’s PR nonsense and it’s not just this company that’s doing it.

      To James’ point, it’s not a “pathetic” cost. It’s a pathetic contribution. I am not trying to make PRs about the green stuff I am doing so the amount I have planted is irrelevant. Of course, 1 tree is better than 0 but it’s *almost* 0 and they’re making it out to be a much bigger deal than it is.

  2. James B says:

    So how many trees did you plant M, given the “pathetic” cost? How many would they have to plant for them to show they care? I think they should be applauded

  3. The Facts says:

    10 – 20 years before they are a significant size, if they survive.

  4. SaveATreeEatABeaver says:

    Meanwhile, at least four trees died to make the poles my FTTP is strung along.

    Agreed, its just green washing. We’re going to need to plant alot more than that!

  5. awelshman says:

    the welsh gov are getting farmers to plant 1000s of trees then fining them for putting them in the wrong place
    https://www.bbc.co.uk/news/uk-wales-59158098

  6. Peter says:

    A bit like our governments pathetic promise to plant 30,000 a year but only managed 3,000 apparently because of COVID. Yet Sierra Leone who also have COVID, but very few vaccines available, planted over 500,000 in the same year by making it community led.

    Where is this company going to plant them?

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