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Price Rises as Full Fibre UK ISP Zzoomm Offers 6 Months Free

Wednesday, April 6th, 2022 (12:01 am) - Score 1,176
Zzoomm-CPE-Hardware

New customers of Zzoomm’s gigabit-capable Fibre-to-the-Premises (FTTP) broadband network – available in parts of Henley-on-Thames, Hereford, Sandhurst, Crowthorne, Crewe, Cannock, Thirsk, Easingwold and Northallerton – can now benefit from 6 months of free service. But contract terms and core prices have increased.

As above, broadband ISP Zzoomm has announced that they’re offering 6 months of free broadband to new customers of their service, which is good. But the catch is that they’ve also switched from 12 to 24-month minimum contract terms (i.e. you’ll be locked in for double the time) and raised some of their core package prices.

NOTE: The provider is supported by an equity investment of £100m from Oaktree Capital Management (here) and a £100m debt facility from an international banking consortium (here).

For example, the provider’s 150Mbps symmetric speed package has gone from £29 to £33 per month, while their 450Mbps service has gone from £39 to £44 and 900Mbps has jumped from £59 to £66 per month. The good news is that their top 2Gbps package has held steady at £99 per month. All packages include a router and free installation (sort of.. we’ll come back to that).

Chris Collinson, Zzoomm’s Chief Commercial Officer, said:

“By introducing 24 month contracts, we are able to give our customers even more value for money with the first 6 months of free broadband. This also means those who are still in contract but have wanted to switch to Zzoomm are now able to enjoy Full Fibre technology with unparalleled speeds and first class customer service – all at a competitive price.”

Somewhat bizarrely, Zzoomm’s press release compares the pricing of their 150Mbps FTTP packages to the pricing of slower 59-67Mbps FTTC packages on BT, Sky Broadband and TalkTalk. This is odd because all three of those ISPs also have their own FTTP plans at similar speeds and offer prices, although many of those do have more expensive out-of-contract prices and lack symmetric speeds.

One other thing to be mindful of, since it isn’t made clear on Zzoomm’s product pages unless you click to flip the product tiles, is that they promote “free setup & installation“, yet the press release for today’s announcement notes that “there are no installation costs, just a one off £20 activation fee.” Current advertising rules tend to require that ISPs put all their upfront fees into a single charge in order to avoid such confusion.

Leave a Comment
6 Responses
  1. Mike says:

    Money printing has consequences…

  2. Steve says:

    The comparison is probably because those are the packages available from competitors in the areas they have built out. It’s pointless comparing to BTs FTTP if there is no BT FTTP in the area.

  3. Jack says:

    Managed to get mine ordered before the changes, install next Wednesday. Not even sure the cab opposite has had the fibre blown yet though.

  4. Zzoomm to nowhere says:

    In fairness, it does sound like a price reduction :

    450mbps @ £44 a month x 18 (+6 months free) + £20 activation = £812 = £33.83 actual cost

    This is a reduction of £5.17

    Still not sure I would use Zzoomm with all the problems in Hereford tho.

    1. Edward says:

      Interesting to see, so over the course of 24 months, you’d save £124?

      And I guess to Steve’s point, they are comparing the other available technology in the area, because as he says, comparing against another FTTP product that I can’t buy anyway, doesn’t make sense.

      I’ve heard of Zzoomm and seen some of their vans about, I might check them out. Their Trustpilot rating is Excellent, to be fair.

  5. ad47uk says:

    According to the Zzoomm map, they should be around here by Spring/summer, I don’t think it will happen as they are nowhere near here. I did think about Zzoomm, but to be honest the £29 a month price is a bit more than I really want to pay for broadband, I certainly will not pay £33. I did hear about the half price thing, so yes that seemed good, but now hearing that it is a 24 contract, nope, that is not going to happen. 18 months is too long to be honest. While I am struck in my Plusnet contract until June next year anyway, I don’t think I will be taking up Zsoomms offer when the contract ends.

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