Rural-focused full fibre and wireless network operator Broadway Partners – supported by retail ISP Broadway Broadband – today states that they have become one of the first UK internet service providers to be certified by Carbon Neutral Britain – an initiative that allows individuals and businesses to offset their environmental impact.
At present, Broadway, which recently secured a massive investment boost of £145m from Downing LLP (here), is busy rolling out a new Fibre-to-the-Premises (FTTP) based broadband network to various different rural communities in Wales and Scotland. The aim is to cover 250,000 UK premises by 2025.
The provider notes that their new fibre network is one of the most environmentally friendly forms of telecommunications and that they have committed to curbing their own carbon emissions, for example by using renewable energy sources, such as solar and wind, to support its more rural networks.
According to calculations by Carbon Neutral Britain, which works with UN-certified projects on a global scale, Broadway’s efforts and other initiatives have brought their carbon footprint down to 170 tonnes of carbon dioxide between 1st January 2021 and the 31st December 2021. On top of that they’re now actively offsetting any emissions that they cannot eliminate by supporting Carbon Neutral Britain’s Climate Fund™ projects around the world (e.g. hydro power generation in the Andes, wind farms in the Philippines, and power generation initiatives in Cambodia).
Michael Armitage, CEO of Broadway Partners, said:
“Being recognised as a Carbon Neutral Business is an important development for Broadway Partners and reflects our ongoing commitment to helping make the world a better place. From the beginning of our journey, we have remained dedicated to operating sustainably, connecting people and, crucially, giving back to our community.
In this time of climate crisis, the initiatives we have undertaken play small, but to us meaningful part in helping to protect our planet, and we are very proud to be one of the first network providers to receive this recognition.”
Admittedly some may view this as a form of virtue signalling, but on the other hand it’s nice to have practical business virtues worth signalling in the first place, as opposed to none.
I thought Zen was one of the first ones if not the first? https://www.zen.co.uk/thoughthub/zen-blog/2021/05/14/carbon-neutral-plus-renewed
Hence, “one of the first” rather than “the first” above.
or Baltic Broadband, our provider who have been doing this for many years
https://www.balticbroadband.com/renewable-energy/
Money poured down the drain which could otherwise go into network investment, lower prices or higher wages for staff.
Doesn’t seem like their prices are impacted in any way by this initiative. 20 £ / month for 1 Gbps broadband.
https://snipboard.io/JklEH7.jpg
@Traveller
I’d like to see what that * refers to.
An excuse to charge higher prices.
Wtf does this even mean? Fttp does not consume energy so most fttp providers will be in this category
Eh? How does it not consume energy?
I’d argue that no company is truely carbon neutral unless their omissions are offset by direct atmospheric carbon capture. I’d even say that schemes like this reduce the incentive to actually reduce emissions.
Carbon Neutral Britain claim to offset emissions via tree planting.
https://www.bbc.co.uk/news/science-environment-61300708 (How phantom forests are used for greenwashing)
Which ‘Broadway’ is this? There is a street called Broadway between Moreton in the marsh and Ever-sham. Thanks