Ofcom UK Probe WhatsApp Over Inaccurate Information in Biz SMS Market Review
The UK telecoms and internet content regulator, Ofcom, has opened an investigation into Meta’s WhatsApp Business messaging service after provisionally finding that the information they supplied – as part of a recent review into the wholesale market for business bulk SMS messages – “may not have been complete and accurate“.
Just to recap. Ofcom’s recent review examined the wholesale prices of automated text (SMS) messages that organisations send to people (A2P – application-to-person). Such messages are often sent, for example, by the NHS when issuing medical appointment reminders, as well as parcel delivery notifications or one-time passcodes etc.
Back in October 2025 the regulator found that wholesale prices for the termination of these messages (A2P SMS termination rates) had increased significantly in recent years, jumping as much as 70% since 2021. Ofcom also identified that mobile operators had Significant Market Power (SMP) in this area, including the “ability and incentive to increase their termination prices to an excessively high level“. A voluntary agreement was later reached with EE, O2, Sky and VodafoneThree (Vodafone and Three UK) to stabilise the wholesale prices of such messages (here).
Advertisement
However, as part of that review, Ofcom also issued formal information requests to Meta concerning their WhatsApp Business messaging service. The move was intended to help the regulator understand more about the alternative business messaging services that are now available and their impact upon the market.
The available evidence suggests that Meta may not have complied with certain requirements imposed under section 135 in that some of the information provided by Meta in response to the Notices may not have been complete and accurate. Ofcom’s investigation will examine whether Meta has failed to comply with the statutory requirements imposed by the Notices.
Such investigations tend to take quite a while to fully run their course, so we probably won’t learn the outcome until around the latter half of this year. If Ofcom identifies that a breach has occurred, then it could potentially impose financial penalties (up to £18 million or 10% of qualifying worldwide revenue) or merely direct the company to improve their processes, depending upon the severity. Criminal charges are also an option, but such an outcome is usually only reserved for the most serious breaches and obstructive companies, which is highly unlikely to be the case with Meta.
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.
« Immfly to Bring Eutelsat OneWeb LEO Broadband Satellites to Budget Airlines
Privacy Notice: Please note that news comments are anonymous, which means that we do NOT require you to enter any real personal details to post a message and display names can be almost anything you like (provided they do not contain offensive language or impersonate a real person's legal name). By clicking to submit a post you agree to storing your entries for comment content, display name, IP and email in our database, for as long as the post remains live.
Only the submitted name and comment will be displayed in public, while the rest will be kept private (we will never share this outside of ISPreview, regardless of whether the data is real or fake). This comment system uses submitted IP, email and website address data to spot abuse and spammers. All data is transferred via an encrypted (https secure) session.