Netflix UK Launch Ad Supported Plan and Give 720p to Basic Plan
The global internet video streaming giant, Netflix, has announced that it will launch a cheaper ‘Basic with Adverts‘ plan that costs just £4.99 per month on 3rd November 2022 at 4pm GMT. On top of that, those who take their existing £6.99 ‘Basic‘ plan will gain access to higher resolution video content (720p instead of just 480p).
The new ‘Basic with Adverts‘ plan will, for the first time, require customers to view a total of 4-5 minutes worth of ads for every hour of content they watch (each ad will normally be around 15-30 seconds long). The new plan will initially also have access to slightly less content (5-10% less) than their other plans due to licensing restrictions, which Netflix is hoping to remedy. The ads plan also removes the ability to download content.
Otherwise, the new plan is the same as their ‘Basic‘ plan, including with the addition of 720p quality video streaming (due to be introduced from 1st November 2022) – this is arguably a much more significant change than the introduction of the new plan, depending upon your perspective. Both plans still only allow you to stream content to a single device.
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Being ISPreview it’s incumbent upon us to point out that Netflix requires customers to have a minimum download speed of 1Mbps to stream at 480p and 3Mbps for 720p, which shouldn’t be a problem for the vast majority of people these days.
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.
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For one extra pound a month than the £6.99 you can get disney+ with 4k and dolby vision and atmos with no ads. I think Netflix needs to do alot better!
For now!
Also worth adding that the Disney+ content archive is not comparable in scale to Netflix, although there are a lot of debates around content and quality to be had.
Except Disney+ is only making content for consooming. More politically charged and intelectually bankrupt marvel and starwars cashgrabs like Shehulk or the bait and switch Obi Wan
Netflix has tons of original content. Korean shows are definitely top notch. Squid Game was not a fluke, it is a great show and wouldn’t even factor in my top5 list of korean shows
Actually Disney Plus WILL be brining ads to the price you pay now for the service, if you want the same without ads you’ll have to pay more on a new subscription.
Just share a Netflix account. I think their greed is reaching new highs these days and isn’t worth it for the content. Amazon are still good value and have decent content, as does Apple TV. I think the fact Netflix sold you a 480P package tells you all that is wrong with them. They are just slowly moving towards cable or satellite pricing levels with ads and cutting out the middle man. Makes for very poor value.
For now. Disney+ doesn’t make money, currently its at ~160 million out of the ~220 million users they need to break even. Id expect them to up their prices once some of the competition dies.
Brainwashed. must like squid game. ok why ? er, because internet told me to like it. Show for people who’s braincells aren’t connected to each other.
this is why i stream over torrents
An unreleased Netflix tier is why you don’t and haven’t been paying for content. Makes perfect sense.
at least the man has the sense to not pay for content he does want, rather than pay for stuff he does not – and as it does not effect you on any level – wind your neck in eh?
You seem… sensitive. All I said was that the point they made was nonsense.
Using dodgy streams isn’t good sense it’s freeloading off the work and money of others. Everyone does it there’s no content. No-one lets ads play there’s no content. That affects me.
Content isn’t an entitlement. On the other side of those big corporations are people needing to be paid. The independent content needs the revenue.
You don’t like the terms it’s provided under you don’t consume the content. You don’t help yourself.
This guy who calls himself XGS has taken it upon himself to be the moderator of everything people comment. Wish he(or she) would STFU. Go to reddit if you want to annoy people
Seems fine. Basic tier gets higher resolution, a lower priced tier is introduced that’s advertising supported. I can’t say I see a problem with this.
I hope they have worked on the tech- because if it’s anything like Channels 4 and 5 ad blockers will take those right out. So they will be getting a better service for the £4..
its one reason why i watch 3/4/5 catchup on a PC – no annoying ads unlike a TV!
I had this with Hulu. Its annoying. I didn’t mind at all watching adverts before I watch something. In fact I quite enjoyed it and thought I would happily keep this. However when you are watching a film or TV series the constant stopping and forcing you to watch ads got annoying. As when TV broadcasters do it. They chose where the ad breaks are. And TV series are usually created with ad breaks in mind. With Hulu it was at random and often at annoying places.
Hope this only affects new customers, i have netflix basic plan with my sky package and i get fullHD.
Things are changing with sky ive noticed they are now doing another streaming app called paromount+ sky have told me its free for me because i have the movies package.
but looking over it most of the movies on this paramount+ app are most of the movies that used to be included within sky movies anyways.
It seams to me they are dividing the movies into new sections and going to charge per app.
I think once my contract ends with sky i will be leaving…. it all looks fishy to me.
Hmm, we’ll have to wait & see how this will play out for netflix in the long-term….
I’ll continue with the Premium plan for less than a fiver.