EE UK Launch EE TV Service with Apple TV and Free Multi-room
Mobile network operator and broadband ISP EE have today officially launched their new paid EE TV service to customers, which is largely a re-branding of the BT TV service and one that includes a few changes. This is all part of the group’s ongoing effort to turn the provider into their “flagship brand for our consumer customers”.
As previously reported, the “new” EE TV product is largely using the same kit that BT TV has previously deployed, such as the “aerial-free” (streaming only) TV Box Pro and TV Box Mini hardware (STB). But EE TV will also launch on Apple TV 4K via a new app with a bespoke TV guide – offering consumers a live TV experience featuring over 70 Freeview channels including BBC, ITV, Channel 4, Channel 5 and more, plus a new EE branded remote.
EE TV will also offer a wide selection of on-demand content via the usual apps, including iPlayer (BBC), Sky channels from NOW TV, Netflix, Amazon (Prime), TNT Sports, Discovery+ and more. In addition, Apple TV+ will be available to new EE TV customers with a 6-month free trial.
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New TV customers can also take out a multi-room option at “no extra charge“, provided you choose either an EE TV with Apple TV 4K, EE TV Box Pro or EE TV Box Mini (multi-room gives you an extra mini box). You can also add from a selection of monthly rolling extras, which we’ve summarised below.
NOW Entertainment (£9.99 pm)
NOW Cinema (£9.99 pm)
NOW hayu (£4.99 pm)
NOW Sports (£11.99 / £34.99 pm)
Netflix (£10.99 / £17.99)
TNT Sports (£18 pm)
Apple TV+ (£8.99 pm)
Asian Mix (£5 pm)
HD/4K (£6 pm)
NOW Boost (£6 pm)
Prime Video (£8.99 pm – paid directly to Amazon)
Marc Allera, CEO of EE, said:
“The launch of EE TV is one of the first significant strides we’re taking since launching New EE. The service is built for busy households, and we believe it will elevate the TV experience for consumers across the UK”
Customers will also be able to pick from a selection of premium TV content packages on 24-month terms, including Sport (£18 per month), Entertainment (£20 per month), Big Entertainment (£30 per month), Big Sport (£43 per month) and Full Works (£76 per month) – this can be changed month-by-month while still within your contract.
| Sport (£18 per month) | All 4 TNT Sports channels, with exclusive Premier League games and every match of the UEFA Champions League. Includes discovery+ Premium, and Eurosport 1 and 2 |
| Entertainment (£20 per month) | Unmissable entertainment, award-winning dramas and HBO box sets on Sky Atlantic, Sky Max and more with NOW Entertainment. Includes a Netflix Basic plan, discovery+ Basic and Discovery Channel |
| Big Entertainment (£30 per month) | Unmissable entertainment, award-winning dramas and HBO box sets with NOW Entertainment. Includes 11 Sky Cinema channels with NOW Cinema, a Netflix Basic plan, discovery+ Basic and Discovery Channel |
| Big Sport(£43 per month) | All 11 live Sky Sports channels with NOW Sports. All 4 TNT Sports channels with exclusive Premier League games and every match of the UEFA Champions League, discovery+ Premium, and Eurosport 1 and 2 |
| Full Works(£76 per month) | The complete package with all 11 live Sky Sports channels, 11 Sky Cinema channels and Entertainment channels with a NOW Membership. Plus, your NOW channels in Full HD with NOW Boost. All 4 TNT Sports channels in Full HD and access to TNT Sports Ultimate in up to 4K HDR, a Netflix Standard plan, discovery+ Premium, and Eurosport 1 & 2 |
In case anybody needs a refresher on the EE TV set-top-box hardware, then here’s what the official press release states.
EE TV on APPLE TV 4K
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In an exciting UK-first, EE TV will launch on Apple TV via a new app with a bespoke TV guide for a complete and seamless live TV experience, as well as an EE branded remote offering instant app access.
Apple TV 4K delivers stunning 4K Dolby Vision and HDR10+ for vivid picture quality and theatre-like Spatial Audio and Dolby Atmos sound. Customers can watch live TV with the EE TV app on Apple TV 4K and the latest entertainment from their favourite streaming apps. Customers can also control their Apple TV 4K using Siri voice search to quickly get to content and enjoy their favourite apps including original shows and movies from Apple TV+, as well as Apple Music, Apple Arcade and Apple Fitness+.
EE TV App key features:
- The EE TV App features a full TV guide for a comprehensive live TV experience
- The EE TV app contains easy access to live free-to-air and premium TV channels as well as the best catch-up and on-demand content
- The EE TV App offers a personalised service, automatically presenting shortcuts to customers’ most watched channels, alongside films and sports that are just about to start – removing the hassle of planning
- The EE branded remote offers a dedicated “Guide” button which launches the EE TV App with a single press, as well as voice search to make finding the best content even easier
EE TV Box Pro
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The EE TV Box Pro takes customers straight to the heart of the action. It connects via Wi-Fi, meaning customers can watch and record their favourite content without the need for an aerial — they can just plug in, and get streaming with the flexibility to put the set-top box anywhere in the house. With EE TV customers can get to their favourite content quickly with integrated search across channels and apps – removing the need to remember which show is on which channel or streaming service – as well as the option to pause and rewind live shows.
Key features:
- Pause and rewind live shows on our most advanced personal video recorder yet
- Record up to 600 hours of TV on up to four channels at the same time
- Access live and on-demand catch-up TV apps (e.g., BBC iPlayer, ITVX, Channel 4, My 5 and more) as well as Netflix, Prime Video, discovery+ and more
- Watch the most popular free-to-air channels as well as the channels in your package
- Catch Up TV with 7-day scroll back from Guide
- Single Search feature across live and apps
- Connect to your broadband hub over Wi-Fi or use the 1.5m ethernet cable we’ll send out with the box
- Comes with Dolby Atmos and future-ready 4K HDR
EE TV Box Mini
In addition, customers have the option of taking the TV Box Mini, EE’s smallest box as a standalone or an additional device for a second room.
Key features:
- Pause and rewind live TV for up to 2 hours
- Access live and on-demand catch-up TV apps (e.g. BBC iPlayer, ITVX, Channel 4, My 5 and more) as well as Netflix, Prime Video, discovery+ and more
- Watch the most popular free-to-air channels as well as the channels in your package
- Catch Up TV with 7-day scroll back from Guide
- Single Search feature across live and apps
- Connect to your broadband hub over Wi-Fi or use the 1.5 m ethernet cable we’ll send out with the box
- Comes with Dolby Atmos and future-ready 4K HDR
Both the EE TV Box Pro and EE TV Box Mini feature a sleek design, developed in collaboration with renowned hardware designer, Tej Chauhan. In support of EE’s commitment to greener hardware and reducing the impact its devices have on the environment, both the set top boxes product outer casings will also be made from up to 95% recycled plastic, with box packaging being both recycled and recyclable.
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.
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Yes firmware update has just been installed on my BT TV Box Pro and the service is now branded as EE. Other than that everything else seems pretty much the same.
In case anybody needs a refresher on the EE TV set-bot-box hardware, then here’s what the official press release states.
Mark What’s a set-bot-box? LOL
It’s what you get when you have an avalanche of stories to write in one day and not enough hours to do them all :).
I find it painful that TV providers can justify charging for HD content… £5 used to be the flat rate now it’s £6… It’s 2023 HD should be standard.
Here’s the bizarre thing:- BT charge extra for HD & UHD for TNT sports on their box, but then they give you access to the Discovery+ app which has HD & UHD included. So I watch TNT Sport via the app on my Samsung TV and I get both without paying an extra penny!
Its amazing that people don’t worry about paying £300+ for mainly rubbish tv per annum but complain about the license fee for BBC.
The main problem that it’s your choice whether you subscribe to Sky or whatever whereas you are compelled to pay for the BBC regardless of whether you want it or not and that gives the BBC management a sense of entitlement to disregard the viewers and do what they will. Personally if it went to a subscription model I would not have it based on its current output.
People’s choice if they want to pay £300 or so for what you may call rubbish and if they don’t want to pay it they don;lt get intimidating letters and threats about visit. Those of us who don’t pay for the TV licence do get these letters and threats.
I don’t pay £300 for what I watch,
There aren’t enough hours in the day to watch half the crap that you get with even the most basic channels, so I’m not sure how there’s meant to be any value in upgrading the service.
so what do you get from this EE TV thing that you can’t get elsewhere, and is it any cheaper? you have to include the over the top price of broadband with EE.
EE TV is a Pay TV provider, so is in competition with Virgin Media and Sky. It’s up to every subscriber to figure out what’s best for them, and price is just one of the things to consider. For all three you have to have broadband (and only Sky gives you an option of ISPs).
Just tried to order this but being told there are technical problems and they aren’t taking any new orders for it for a couple of days.
Are older Youview boxes (like the BT 4K Youview box) supported under the new EE regime?
Yes I have an old DTR-2100 1080p Box and that has been rebadged as EE
I am struggling to see the value here. I am on a full Sky Q package at £78 (out-of-Contract) for £78 a month which includes 4K Netflix and UHD Sport etc. I am also on a 330/450 FTTP contract at £45 per month. I accept that the EE Full Package would be £10 a month cheaper but at a much reduced FTTP speed.
Pity EE TV has no more the Netgem TV base!
Netgem TV: https://netgem.co.uk/
Can you have EE TV via Apple TV 4K & also have multi room?
I am guessing there is no Aerial option on this and no recording.
Also no pause, rewind nor fast forward controls.
It seems like the tech is going backwards.
I was hoping that this would be a step up in Sky Stream & Glass but it’s just a copy.
Be interesting to see which comes out cheaper when factoring in Virgin too.
I’d prefer to have a freeview & Freesat recorder with both having the WiFi and the option to sub to the Apps for addons such as pay tv content films and football too.
I have EE mobile broadband currently downloading at over 100mbps. If I go to EE website or use EE app I cannot get EE TV option as there is no facility to choose mobile bb. Keeps failing with technical error