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Giffgaff Launch Cheaper UK 4G and 5G Unlimited Data Mobile Plan

Tuesday, Mar 5th, 2024 (9:50 am) - Score 20,080

Mobile network operator giffgaff has today launched a cheaper 18-month “Good Contract” unlimited data (mobile broadband) tariff, which is now available for only £25 per month (previously £35). The update also benefits more than 12,000 existing customers on the old plan, automatically reducing their bills by £10 a month.

The new plan includes all of the usual features, such as 5G speeds at no extra cost, unlimited UK calls and texts, inclusive EU roaming (data limit of up to 5GB and 10p/MB thereafter) and the ability to switch your monthly plan up or down whenever you need, without affecting your contract length. The new plan also supports giffgaff’s ongoing commitment to no mid-contract price rises.

NOTE: Giffgaff is a virtual mobile operator (MVNO) on O2’s (VMO2) national UK infrastructure.

Ash Schofield, CEO of giffgaff, said: “While many other network providers will be increasing customers’ bills with mid-contract price rises, we’re actively improving our contract prices for our customers and saving them money. We‘re proud to be offering our customers certainty on the cost of their mobile contract.”

However, it is worth noting that they caveat the “unlimited data” claim with mention of a Fair Usage Policy (FUP), which warns customers to “avoid regularly tethering to 12 or more devices or regularly using unreasonably large amounts of data, including but not limited using around 650GB of data twice within a 6-month period.”

Customers who go above this FUP level are warned about possible network controls (reduced speed), plan downgrades or even service suspensions. But this is largely a soft warning as if they were to act then the Advertising Standards Authority (ASA) might stop them using “unlimited” terminology.

Finally, it’s worth noting that £25 per month isn’t as cheap as the £16 unlimited data plans from Smarty, iD Mobile and others.

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By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook and .
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21 Responses
  1. Avatar photo anonymous says:

    So unlike VMO2 and EE and others increasing prices at inflation + 3.9% every year, this operator is reducing them and still making profit. Just shows…..rip off Britain….

    1. Avatar photo anonymous says:

      In all fairness, my O2 uswitch sim is only £8 a month for 30GB in a 12 month contract. Even with 1 price rise it’s still cheaper than Giff Gaff and if you have VM you get double data and a download speed boost. Like anything just shop around.

    2. Avatar photo Ivor says:

      as giffgaff is fully owned by VMO2, can you show your workings in regards to alleged profits?

      personally I wouldn’t even use full priced O2, yet alone supermarket value brand O2. Must be a grim user experience.

    3. Avatar photo anonymous says:

      Just shows if Giff Gaff are owned by O2, then the O2 web prices which are higher are a rip-off.

      VOLT double data is if you take additional services from VM and not available to a user who doesn’t or can’t.

      Again, I am on a uswitch SIM on O2 and its much cheaper than O2 direct. It shouldn’t be really, just shows the mark up….

    4. Avatar photo Anthony . says:

      Giffgaff is O2 owned also

  2. Avatar photo Lewis Scott says:

    That low EU roaming is still a non-starter for me.

    1. Avatar photo Fatima Iqbal says:

      Get a local esim darling – they are all the rage for those of us that holiday a bit further.

  3. Avatar photo Phil says:

    FUP warning – avoid regularly tethering to 12 or more devices or regularly using unreasonably large amounts of data, including but not limited using around 650GB of data twice within a 6-month period.

    What the point of Unlimited then!

    1. Avatar photo Lexx says:

      O2 ee Vodafone 3UK have similar 650gb FUP on unlimited

      I find it unlikely you get to 650gb on giffgaff as it uses o2 and gets lowest QOS data pirorty (sometimes data doesn’t work reliably)

  4. Avatar photo Moss says:

    I can’t be asked to switch, they all offer these things and then they inflate it in q1 or q2 of that year, which makes 18 months not worth it.

    1. Avatar photo Martin says:

      There is no midpoint price rises on Giff Gaff – Do t use them myself but that is def a plus

  5. Avatar photo Phil Barwood says:

    So Giff Gaff reduced their contract from “outrageously expensive” to “absolute rip-off”… well done Giff-Gaff, I guess?

    I feel sorry for the suckers who have one of these contracts. You can have unlimited data for £16 with no minimum term and less restrictive roaming terms on several providers, Smarty, talkmobile, ID… and who needs “unlimited” data anyway? You can have 50GB for £8 a month.

    1. Avatar photo Zathan says:

      Plenty of people, ive used 500GB on Voxi this month

    2. Avatar photo CJ says:

      “Plenty of people”

      Not many people, actually.

      A recent article states that 461,048TB was used across the Vodafone mobile network in a the most recent quarter. That works out at less than 10TB per mast per month on average. And most masts have 3 sectors.

  6. Avatar photo Hobbs says:

    I changed to Spusu. Insanely amazing 5g speeds. And crazy cheap. And no prices increases.. again not a UK company so probably why not so greedy.

    1. Avatar photo AndyK says:

      Isn’t Spusu’s unlimited plan just as expensive as EE’s? EE will happily sell you an unlimited plan on a 30 day or 12 month contract so you can avoid price rises by renegotiating every March…
      I will no longer commit to anything on more than a 12 month term and renegotiate every March to avoid compulsory rises…

  7. Avatar photo Sad State of Affairs says:

    This website and it’s users are fringe cases, most day-to-day users (unfortunately) see brand, then price, then service or data speeds. Friends who work in retail have offered better offers than giffgaff and they still go giffgaff, O2, EE, SMARTY because they’ve seen them on social media, TV etc.

    Sad state of affairs but the stronger brands win, and sometimes your lesser known brands don’t see the light of day, had a mate asked about SoSo (aka Spusu), he called them that as he wasn’t sure about them – after loads of questions he’s taken a contract with them.

    The bigger brands just have a bigger cash pot to market and do everything else better unfortunately at the cost of everything like data service, coverage, customer service.

  8. Avatar photo Jazzy says:

    As a Giffgaff customer, I do find them to be quite brilliant

    I am on a special 40GB offer for £10 a month at the moment which has been great for both me and my partner. We’ve been with most over the years (except Vodafone) and the parent networks are a rip off. We would never have a contract again. Contracts are for mugs – it’s cheaper to buy your phone outright and get a cheap SIM

    SMARTY is also a good network

    Avoid Lycamobile

    1. Avatar photo Paul Barrett says:

      When my EE contract expires I was going to have Lyca.

      Any reasons you suggest that I shouldn’t use Lyca?

    2. Avatar photo Not a Contract says:

      Contracts are unfortunately for people who just get mobile networks and they’ve brought into the model to how it works.

      I’ve heard many bad reviews of Lyca Mobile, more around the customer service, have you looked at 1p Mobile?

  9. Avatar photo I love Starlink says:

    Sandcom do some good deals on all networks. Like Three SIMS 500GB a month for 2.5 years for £99 – on Amazon or their website for pure data and some deals also inclucde calls and texts. I don’t know why people pay £35 a month to any network thesedays.

Comments are closed

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