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EE UK Launch New Scam Guard Add-on to Protect Mobile Customers

Tuesday, Jul 9th, 2024 (12:10 pm) - Score 1,920

Broadband ISP and mobile network operator EE (BT) has today launched a new technology service for Pay Monthly mobile customers called ‘Scam Guard’, which is a network-level security defence that harness AI to better protect users from “nuisance calls, dark web hackers and phishing scams“. But it’s not free.

At present EE already uses a degree of AI based filtering in order to identify and block scams and spams. In fact, each month sees EE block around 15 million suspicious calls and texts before they reach their intended victim. In the first six months of 2024, they have blocked 84 million scam attempts, but sadly some do still get through.

NOTE: The new system appears to be based off Hiya’s solutions, albeit with different branding.

The new Scam Guard add-on goes a bit deeper than that and, for an extra £1 a month, it will work to protect your calls, data and online activity. Customers who take this will also gain access to 3-months of free Cyber Security Duo, covering identity and device protection (explained below).


Scam Guard Features

· Spam and Scam Call Labelling:
Uses an Adaptive AI (Artificial Intelligence) system, powered by Hiya, that analyses every aspect of a call in real-time to detect and notify customers of suspicious calls.

· Dark Web Monitoring:
Alerts you if your personal information, like bank card details and email login info, appears on the dark web, providing breach details and
tips for securing your info.

· Three Months Free Cyber Security Duo:
Offers real-time protection for up to two devices against viruses, malware, online threats and provides tools for stronger password creation and social media security. Identification of unsafe texts with links, personal information monitoring on the dark web and protection of social media accounts are also accounted for. The service includes access to three months of free Cyber Security Duo powered by Norton, who on average block nearly a quarter of a million attacks every day across the UK.

The system will also provide customers with monthly reports and breach alerts.

Helen Burrows, Policy Director for BT, said:

“We have always prioritised the protection of our customers and our investment in Scam Guard is something we are all incredibly proud of. We truly believe it will make a significant contribution to the prevention of scams and fraudsters.

EE was a founding member of Stop Scams UK, and part of a cross-industry alliance to share intelligence on scams. We also employ security experts and network-level security to safeguard our network and customers from cyber-attacks. This is something we take seriously, and while we already block an impressive number of scams, there is always more that we can do.

Scam Guard covers all bases so customers can feel safer on our network.”

Remember, if you receive a suspicious call, put the phone down and try calling back via a trusted number. On mobile phones you can also text the phone number and incident to 7726, free of charge, so your mobile phone provider can investigate. Once reported, remember to block the number and notify others of the scam, so they can avoid falling victim.

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By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook and .
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5 Responses
  1. Avatar photo Ben Bristow says:

    Got offered this when signing up for a new SIM-only plan this month. Seems like the only scam is this scam guard – why is it not free? Not to worry, my Google Pixel has a very effective built-in spam filter which makes this redundant.

    1. Avatar photo James says:

      Agreed. The Spam and Scam Call Labelling and should be free by default.

  2. Avatar photo Tat says:

    “Spam and Scam Call Labelling:
    Uses an Adaptive AI (Artificial Intelligence) system, powered by Hiya, that analyses every aspect of a call in real-time to detect and notify customers of suspicious calls.”

    I call BS on this.

  3. Avatar photo Jon says:

    “Real-time protection” sounds awfully like Norton-style bloatware that takes over the device, and ultimately ends up being counter-productive.

  4. Avatar photo Rik says:

    Hiya is built into Samsung phones, my S22 and S23 Ultra both have it and it works well. I have no need to pay EE for this although I seem to recall not long ago they were touting this as a new service for everyone, at network level. I have no interest in paying extra for it.

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