Full Fibre UK Broadband ISP Youfibre Launch New Loyalty Promise
Broadband ISP Youfibre, which is available to those covered by Netomnia’s (Brsk) 10Gbps capable FTTP network, has today launched a new “Loyalty Promise” for its renewing customers. The move is part of an effort to help set them apart from the market’s largest ISPs, which often hit existing customers with price hikes at the end of their term.
Under the promise, customers coming to the end of their contracts at YouFibre “will be able to choose from the same packages available for new customers“. This commitment, coupled with their current Fixed-Price plans, helps to highlight the provider’s positive attributes when compared with the biggest four broadband providers (BT, Virgin Media, Sky Broadband and TalkTalk), particularly in terms of pricing fairness.
Customers will also be notified 40 days before their contract renewal with information about Youfibre’s current deals. Otherwise, prices currently start at just £23.99 per month for their 150Mbps package and that goes up to £99.99 for their top 7000Mbps (7-8Gbps) tier, when taken on an 18-month minimum contract term with free setup.
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Ryan Battle, Managing Director at YouFibre, said:
“Our customers’ broadband package prices have always been fixed during their contracts. And from now, our loyal customers will have even more price certainty as they reach their contract end, with access to our advertised offers, just like our new customers. This cements our commitment to giving a fairer deal to everyone.
If you’ve ever been frustrated, or felt cheated, by new customers getting a better deal than loyal ones, or felt robbed by mid-contract rises, we’re ready to show there is a Full Fibre broadband provider that truly looks after their customers with transparent pricing.
The price customers see on our website and sign up for is what they’ll pay for their whole 18-month contract. And beyond that, it’ll now be easy for them to see what they’ll pay when they stay with us. We’re committed to bringing our customers broadband that’s faster, futureproof, but above all, fair.”
Netomnia’s (inc. Brsk) full fibre network currently covers over 2.08 million premises across parts of more than 90 UK cities and towns, but they’re aiming to reach 3 million homes and businesses by the end of 2025. The network is also home to a total of 238,000 customers via Brsk and Youfibre, and they have an ambition to reach 1 million customers by 2028.
However, it should be noted that the network integration with Brsk hasn’t yet completed, which means that Youfibre is currently only available to 1.3 million of Netomnia’s passed premises.
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.
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Sounds like a good thing. Can you continue on out of contract pricing until say Black Friday, then re-contract as same as new customer? The article does not state a timeframe that you must re-contract by after end of contract to be allowed new customer pricing….
You can but don’t expect huge discount for Black Friday 🙂
lol, as Tesco says “Every little helps”.
We have a You Fibre install coming up (followed later by recommending to 3 other people when they end contracts). The base prices are well priced, but we did baulk at £5 per month for a static IP as this feels expensive compared to what you get with a broadband package price. Would have been happy with a simple dynamic IP like Openreach based ISP’s, but as you use CGNAT it’s not routable. Asked by email to the usual customer services address whether we could use IPv6 address and they never bothered to reply!
Great news, waiting to be connected on 28th. BT i had to threaten to cancel and speak to complaints to get anything near a new customer offer price.
This is great for consumers. Just gotta hope their partner provider, Netomnia, roll out the network to me this year [or early 2026] and then i’ll be jumping ship!
Just need Netomnia to acquire All Points Fibre……
Great news for the consumer. Time will tell if this is viable, as the reason why this isn’t implemented by others is due to profit gained from consumers when they decide they cant be bothered to shop around, hence the higher contract price. But with such high losses due to people changing around nowadays, this might be a good move as long as they can keep their contracts competitive enough to still gain new users.
I remember the old days (10 years ago maybe) when you signed up served your minimum term and then the price stayed the same, which seems much fairer
Things change, sadly not always for the better. Now all most ISPs want is to lock people into 24 months contract and then put the prices up and up. I realise that the cost of everything have increased even for the internet/network providers, but a price should stay the same in a contract.
I did have worries about going to an Alt net and was not sure if i made the right, but I am glad I did make that choice and got off Openreach.
I do still have a few worries, certainly now the network I am on have now joined with another one, but we will see what happens.
@Ad47uk
That is nonsense. Operational costs are increasing on a regular basis for all businesses, and these costs must be passed on to the customers.
It is also of note that many of these alt-nets are not charging realistic prices but instead are just trying to generate revenue and/or service their increasing debt costs for now. If they achieve lock-in, then that will be when they start raising their prices to realistic levels.
That does not bode well for the leath of the market. If it is getting cut-throat between the new providers, then we are likely to start seeing some go under.
That will please the Openreach fanboys/girls, their shares will increase.
@ Ad47uk
Competition financed via external funding will damage all the players in the sector. That is what is happening in the UK right now. Nothing to do with silly “FanBoys” comments.
its how it should be, its sad its the little guys doing it how it should be, its a shame they are avalible in more places, it really is.
That’s a really nice customer experience change. Roll on their deployment in our small group of streets in BT48.
Would be nice if they bothered to finish building in areas they started 3/4 years ago.